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What does it take to drive real culture transformation in large, complex organizations—especially from the inside? Jennifer Bitz—public sector leader, systems thinker, and long-time practitioner of character-based leadership—joins us to share how she’s been reshaping culture across four major institutions by embedding character at every level.

🧠 What you’ll hear:
🏛️ How character is the foundational piece in culture change—not an add-on
🌐 Why lasting transformation requires both individual and systemic development
📍The surprising importance of intuition in system-level change
🪞 How culture is shaped by what leaders model (even when they’re unaware)
🎖️ Why rewards and recognition can be a powerful leverage point for shifting culture
🔁 What happens when awareness is paired with daily development
⚖️ Why “too much of a good thing” can derail a culture
💬 How character-based diagnostics reveal what values statements can’t
📱 The impact of the Virtuosity app—even for a seasoned character leader

If you're working to align culture, leadership, and performance—this conversation offers practical insight and deep inspiration.

Resources

• First Follower: Leadership Lessons from Dancing Guy (https://www.youtube.com/watch?v=fW8amMCVAJQ)
• Diagnosing and strategically implementing a character-based culture (https://onlinelibrary.wiley.com/doi/10.1002/ltl.20898)
• Character Quotient Assessment in Forbes (https://www.forbes.com/sites/marycrossan/2025/03/26/from-good-to-great-10-ways-to-elevate-your-character-quotient/)
• Leader Character Framework with Culture, Virtues, and Vices (https://virtuositycharacter.ca/organization/storage_production_6e2934b8-3e20-47a7-aa79-59a612f967be/990340a0-9980-4919-9456-ab5640b405a0.pdf)

About Virtuosity

• Website (https://virtuositycharacter.ca/)
• Monthly Newsletter (https://mailchi.mp/virtuositycharacter/subscribe-to-the-virtuosity-monthly-newsletter)
• LinkedIn (https://www.linkedin.com/company/virtuosity-character)
• Instagram (https://www.instagram.com/virtuositycharacter/?igshid=YmMyMTA2M2Y=)

Host, Dr Corey Crossan (https://www.linkedin.com/in/coreycrossan/), is a research and teaching fellow at The Oxford Character Project where she develops and facilitates character development programs for students, industry, and university partners. Corey’s love for elite performance developed as she competed in top-level athletics for most of her life, highlighted by competing as a NCAA Division 1 athlete. Corey translated her understanding of elite performance into a passion for helping individuals and organizations develop sustained excellence. She is also the co-founder of Virtuosity Character, a mobile software application created to support the daily, deliberate practice of character-based leadership development.