On the surface, Geospatial technology sounds like a niche world of maps and coordinates. But when you’re representing a global tech powerhouse, how do you find the human heart behind the high-tech software?

On this episode, Mark Puncher is joined by Christina Brown (CMO) and Tibo Torche (TA Lead) from Boustead Geospatial. This is a look at how marketing and TA can join forces to ensure an employer brand is truly lived beyond the page.

This episode explores the powerful intersection of brand, culture and talent acquisition when marketing and HR work in tandem with each other. Christina and Tibo share how they uncovered and crafted their global EVP and company values across diverse international markets.

Together they prove the importance of truth-telling, authenticity and empowering your people to tell their story. The conversation also shows how a hand-in-glove partnership between departments can transform your employer brand strategy.

This episode is a must-listen for anyone striving to align global teams or wondering how to make a technical brand feel deeply, authentically human.

Boustead Geospatial (Esri Australia): esriaustralia.com.au/about/careers

Employer Branding Australia: employerbrandingaustralia.com

Fashion. Sports. Hospitality.

On the surface, these industries sell themselves. But what happens when the ‘cool factor’ isn't enough to keep talent going through the day-to-day grind?

Mark Puncher is joined by dynamic duo (and former colleagues) Gareth Brown (Schnitz) and Gina Selak (SEN) for a conversation that cuts straight through the hype.

Gareth doesn’t mince words about the reality of working in hospitality, admitting that no matter how exciting your brand is, employees have to be okay with “going home smelling like chips” after the lunch rush.

Meanwhile, Gina takes aim at the way we define roles in the modern workplace. She reveals why she scrapped the humble Position Description in favour of ‘Contribution Profiles,’ a shift designed to stop employees from just filling a seat and start empowering them to own their impact.

Ultimately, Gareth and Gina show us that in an age of AI and hybrid work, the most powerful retention tool isn't a perk - it's the simple, messy and rewarding act of working shoulder-to-shoulder. This episode is a reminder that while your brand might get talent in the door, it's the people they work with - not just for - that make them stay.

Schnitz: schnitz.com.au/careers

Sports Entertainment Network: sportsentertainmentnetwork.com.au

Employer Branding Australia: employerbrandingaustralia.com

Bupa is a household name, but the reality inside this global health giant is shifting.

As the organisation evolves into a customer-centric healthcare provider, bringing a workforce 84,000 strong on the journey, their employer brand has never been more critical.

In this episode, Mark Puncher sits down with Meagan Michaels, Head of Employer Brand and Experience at Bupa.

Meagan reveals how Bupa’s unique structure - having no shareholders - creates a culture where purpose acts as a ‘north star’ for high performance, and how this intersection of heart and ambition inspired their new EVP lead line: “Where Purpose Meets Possible.”

The episode also covers the “messy,” non-linear journey of developing Bupa’s EVP, why “launching” an EVP is often a mistake and why the rise of AI might just herald a new golden age for imperfect, authentic human storytelling.

Bupa: careers.bupa.com.au/ Employer Branding Australia: employerbrandingaustralia.com/