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Creator Science

Creator Science

Von: Jay Clouse
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 Creating content has never been easier—but breaking through the noise has gotten harder. The only reliable way to grow as a creator is through systematic observation, experimentation, and iteration. This podcast is your weekly guide to evidence-backed strategies you can test in your own business. Each episode features candid conversations with creators like James Clear, Ali Abdaal, Tim Urban, and Codie Sanchez. We explore what's actually working for them: the experiments they're running, the data they're tracking, and the frameworks they use to grow their audience, build trust, and increase income. We dig into why it worked, how you can adapt it, and what constraints or anti-goals helped them stay focused and avoid burnout. Hosted by Signal Award-winner Jay Clouse, this is a show about the business of content—from a place of curiosity, transparency, and a commitment to sustainable growth. It's growth for creators, down to a science.Creator Science® 2025 Management & Leadership Marketing & Vertrieb Ökonomie
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  • #236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]

    #236: Mike Michalowicz – How the author of Profit First stays lean by licensing his ideas [Greatest Hits]
    Feb 17 2026
    Mike Michalowicz is the author of ⁠Profit First⁠, which is used by hundreds of thousands of companies across the globe to drive profit – Creator Science is one of those companies. Profit First has helped me develop sound financials for my business. He’s also the author of Clockwork, a powerful method to make any business run on automatic, and seven other books as well. With more than 500,000 book sales, all of Mike’s books have the same goal – to help small business owners and eliminate what he calls “entrepreneurial poverty.” Simon Sinek has called Mike “…the top contender for the patron saint of entrepreneurs.” This conversation is divided into halves: The first half explores Mike’s unique model as an author. For each book Mike writes, he partners with a third party to license the frameworks from his books and serve as the done-for-you service provider. This is super uncommon and part of why he’s been so prolific while running a very lean team. So we dig into how that works (and what he’d do differently if he were starting over today). The second half of the conversation is all about writing books. Mike has published nine books since 2008 – including 7 in the last 8 years. So we dig into how he determines what ideas to turn into books and how to write them so quickly. ⁠Full transcript and show notes⁠ Mike's ⁠Website⁠ / ⁠Twitter⁠ / ⁠Instagram⁠ / ⁠YouTube⁠ / ⁠LinkedIn⁠ *** RECOMMENDED NEXT EPISODE → ⁠#176: April Dunford – How self-publishing a book exploded her client service business.⁠ *** ASK CREATOR SCIENCE → ⁠Submit your question here⁠ *** WHEN YOU'RE READY 📬 ⁠Creator Science Newsletter⁠ 🚀 ⁠Get CreatorHQ⁠ (creator operating system) 🧪 ⁠Join The Lab⁠ (private membership community) 🧞‍♂️ ⁠Get a Personalized Offer⁠ *** CONNECT 🐦 ⁠Connect on Twitter⁠ 📸 ⁠Connect on Instagram⁠ 💼 ⁠Connect on LinkedIn⁠ 📹 ⁠Subscribe on YouTube⁠ *** SPONSORS 💼 ⁠View all sponsors and offers⁠ *** SAY THANKS 💜 ⁠Leave a review on Apple Podcasts⁠ 🟢 ⁠Leave a rating on Spotify Learn more about your ad choices. Visit megaphone.fm/adchoices
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    55 Min.
  • #293: 12 Ways To Stand Out In 2026

    #293: 12 Ways To Stand Out In 2026
    Feb 10 2026
    The world is changing faster than ever, and sometimes it feels like the old playbooks just aren't working anymore. In this solo episode, I share 12 opportunities I see for creators in 2026—ideas that range from the practical to the philosophical, from the obvious to the genuinely weird. These aren't predictions. They're possibilities. And you don't need to pursue all of them. But keeping a running list of where opportunity exists can help you find the direction that feels most right for you. Some of these ideas might surprise you. Long-form writing making a comeback? In 2026? But I think there's real evidence for it. Others might feel more intuitive—like the continued importance of community, or the value of live learning as self-paced courses lose their luster. And then there are the weirder ones: effortful art, doing the unscalable, being a "good hang." The through-line? In a world racing toward automation and optimization, the most human things are becoming the most valuable. X's Long-Form Writing Competition Substack jay.blog (Jay's Substack) Jay's Writing on Instagram Good Hang Podcast (Amy Poehler) The Lab Full transcript and show notes *** TIMESTAMPS (00:00) Introduction: Where the opportunities lie in 2026 (01:03) Idea #1: Long-form writing is making a comeback (04:46) Idea #2: Demonstrations and "show don't tell" content (06:37) Idea #3: Verifiable human experiences (why we still watch sports) (08:44) Idea #4: Online community is more important than ever (12:33) Idea #5: Live learning over self-paced courses (15:29) Idea #6: Local media and community building (17:47) Idea #7: AI for normies (niche-specific AI content) (19:41) Idea #8: Effortful art in an AI world (21:54) Idea #9: Being unapologetically yourself (be weirder) (24:29) Idea #10: Doing the unscalable (27:00) Idea #11: Fewer moves, bolder strokes (29:07) Idea #12: Being a good hang (32:03) Recap of all 12 ideas *** RECOMMENDED NEXT EPISODE → #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions. *** ASK CREATOR SCIENCE → Submit your question here *** WHEN YOU'RE READY 📬 Creator Science Newsletter 🚀 Get CreatorHQ (creator operating system) 🧪 Join The Lab (private membership community) 🧞‍♂️ Get a Personalized Offer *** CONNECT 🐦 Connect on Twitter 📸 Connect on Instagram 💼 Connect on LinkedIn 📹 Subscribe on YouTube *** SPONSORS 💼 View all sponsors Learn more about your ad choices. Visit megaphone.fm/adchoices
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    36 Min.
  • #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.

    #292: Chenell Basilio — The state of email in 2026, growing your list without social media, and new predictions.
    Feb 3 2026
    This week I'm joined by my good friend Chenell Basilio, creator of Growth in Reverse and one of the most thorough newsletter analysts in the space. We spent over an hour diving deep into what's really working in email right now — from the death of newsletter hype to the opportunity hiding in recommendation networks. Chenell shared her framework of "insanely valuable content" (the one thing that matters more than any growth hack), and we got surprisingly honest about using AI to create short-form content from our long-form work. We also tackled the big question: how do you grow an email list if you refuse to use social media? Turns out there are more options than you think — from public homework challenges to old-school guest posting making a comeback. Plus, I introduced a new segment called "Unhinged Questions" where we played kiss, marry, kill with email platforms. Growth in Reverse (Chenell's newsletter) The Dink (pickleball newsletter with great referral program) Lenny's Newsletter (guest posting example) Ship 30 for 30 (public homework example) Tweet 100 (my old challenge that drove email growth) ⁠Full transcript and show notes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** TIMESTAMPS (00:00) Introduction (02:21) Email maturity and the end of newsletter hype (05:16) Why CPC advertising doesn't work for small creators (06:08) Chenell's focus: turning recommendation subscribers into fans (09:01) James Clear had 250K subscribers in 2012 (email inflation is real) (11:20) "It's never been easier to reach someone, harder to sustain a relationship" (12:33) "Insanely valuable content" — the one metric that matters (15:28) The struggle with AI-generated content that performs well (20:11) Short-form repurposing: employee vs. AI debate (24:18) What's no longer working: recommendations (before the reframe) (24:53) YouTube to email is massively underrated (29:25) How to grow without social media (5 strategies) (34:50) Public homework challenges (75 Hard, Tweet 100, Ship 30) (43:31) Unhinged Questions: Kiss, Marry, Kill email platforms (44:44) Operating on hunches without data (45:31) "I hate that I'm not doing deep dives every week" *** RECOMMENDED NEXT EPISODE → #147: Chenell Basilio – How the best newsletter operators grow to 50K+ subscribers *** ASK CREATOR SCIENCE ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Submit your question here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** WHEN YOU'RE READY 📬 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Creator Science Newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get CreatorHQ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (creator operating system) 🧪 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join The Lab⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ (private membership community) 🧞‍♂️ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get a Personalized Offer⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** CONNECT 🐦 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Twitter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📸 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Connect on LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 📹 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Subscribe on YouTube⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ *** SPONSORS 💼 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠View all sponsors⁠ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    53 Min.
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I have been listening to about 10 episodes now and the audio quality and story telling is amazing! Highly recommend giving it a go

I enjoy the audio and video version immensely

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