Sustainability doesn’t fail because people don’t care — it fails because systems reward convenience. Together with Noah Schaul, we unpack how purpose, intuition, and smarter business design can turn sustainable choices into the obvious ones.

00:00 Introduction and Background

02:45 Sustainability Journey and Business Models

05:40 Innovative Projects in Sustainability

08:08 Consumer Behavior and Sustainability

10:56 Supply Chain Management and Legislation

13:44 The Role of Convenience in Sustainability

16:26 Creative Solutions for Sustainable Practices

19:07 Purpose and Career Reflection

21:55 Intuition in Decision Making

24:28 The Future of Sustainable Business Models

27:28 Book Recommendations and Closing Thoughts

“We think we want infinite options, but creativity actually thrives on smart limitations.”

Producer and timeoff.audio founder Moe Chaieb joins me to explore how bass, cultural roots, and deliberate limitations shape modern music production—and why the next wave of plugins should enhance creative workflow instead of just adding more noise.

Chapters

00:00 Introduction to Mo Khayib

02:11 Musical Journey and Influences

04:58 The Role of Bass in Music

07:42 Cultural and Linguistic Background

10:30 The Intersection of Technology and Music

13:03 Exploring Digital Music Production

15:36 Creative Limitations and Innovation

17:55 The Evolution of Music Technology

20:55 The Future of Music Production

23:54 The Plugin Industry and Its Challenges

26:38 Time Off Audio and Its Vision

29:38 Closing Thoughts and Future Directions

“Talent isn’t the problem — ignoring the business side is.”

Joel and I dive into the uncomfortable truth that creative talent alone doesn’t lead to success: You need a business mindset to make your work sustainable, valuable, and impactful. We explore how technology, AI, and constant change reshape the creative industry and why embracing these shifts is essential for every modern creative.

Chapters

00:00 Introduction to Joel Pilger

00:44 The Journey of a Creative Entrepreneur

05:06 The Business Side of Creativity

08:22 The Illusion of Talent and Success

12:03 Navigating the Changing Landscape of Creative Industries

17:06 The Concept of Creative Destruction

20:51 Commercial vs. Fine Art

22:24 The Role of AI in Creative Work

23:46 The Evolution of Technology in Creativity

30:07 The Impact of Mass Production on Design

34:09 Navigating the Business of Creativity

42:38 Book Recommendations for Creative Entrepreneurs