There’s a fundamental shift happening in the creative industry, and it’s changing how we find and attract clients.

After a decade of coaching award-winning studio owners, I’ve seen even the most talented creatives struggle to consistently bring in dream clients.

And the reason is because they’re chasing attention instead of building trust. But with AI content flooding the internet, the world is getting noisier.

Standing out is harder than ever, and your portfolio alone won’t cut it anymore.

In this episode, I share with you the best way of fast-tracking your way to trust with your ideal clients, so you can reliably and predictably grow your studio.

Covered in this episode:

• Why trust, not attention, is your biggest asset.
• How to shortcut the trust building process.
• Why content is becoming less valuable in an AI driven world.
• A proven way to make trust predictable and repeatable.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

What would it be like to build a 6-figure business without having any clients?

No relying on client outcomes and schedules.

No more being treated like an employee.

That’s exactly what Greg Preece has done.

And in this episode, Greg shares how he escaped the stress of client work to build a content creation business on his terms.

Before Greg managed to turn his YouTube channel into a passive income machine, he’d reached a plateau with his earnings. But after a few key shifts, his income has skyrocketed, without having to serve a single client.

If you create content, or if you’ve ever considered building a content platform as an additional source of revenue, this episode is essential.

Covered in this episode:

• How Greg was able to walk away from client work and still generate a 6-figure income.
• The three pillars of successful content creation.
• How to get more views and attract brand deals on YouTube.
• Why “good” content isn’t enough anymore.
• How to find a content niche and stand out.
• The truth about AI and the future of content creation.
• And much more…

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Greg Preece on YouTube - https://www.youtube.com/@GregPreece

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Greg Preece on LinkedIn - https://www.linkedin.com/in/gregpreece/

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam

Do you ever feel like you’re not having the kind of impact you want with your business? Like when you reach the end of the year, you look back and ask yourself “did any of it matter?”

And even when you have a steady stream of projects and your clients are singing your praises, something still feels off.

You’re not alone.

And in this episode, I go over what to do when those feelings come up.

I recently had a conversation with a past client who’s found success but still feels this sense of unfulfillment and was considering starting a new venture. And there was one thing I told him to do first.

If you want to know exactly what to do when you’re feeling unfulfilled in your business, this is for you.

Covered in this episode:

• Why success isn’t always fulfilling.
• What to do when you don’t feel you’re making the impact you should be.
• The key skills every entrepreneur needs before launching something new.
• Why it’s easier than ever to launch new ideas.

If you get value from this episode, follow Creative Courage on your favourite podcast app for more transformational content to help you thrive as a creative.

PS: If you want a custom roadmap to grow a creative studio that works for you, rather than the other way around. Click this link - https://resources.mattessam.co.uk/.

LEARN MORE

Work with Matt to grow your agency - https://www.mattessam.co.uk/creative-life-accelerator

CONNECT

Matt Essam on LinkedIn - https://www.linkedin.com/in/mattessam/

LISTEN

Spotify - https://open.spotify.com/show/2LSpLIyYtBLe03JBC8LjvT

Apple Podcasts - https://podcasts.apple.com/gb/podcast/creative-courage/id1721515799

YouTube - https://www.youtube.com/@Matt_Essam