What happens when culture becomes the foundation of your business not just a marketing tactic? In this episode of the Business Legacy Podcast, Paul Dio sits down with Evan Marshall, COO of Black Menswear, a cultural impact agency that began as a visual storytelling project and evolved into a nationwide movement and top-of-funnel agency for brands.

Evan breaks down the power of enclothed cognition how what we wear shapes how we think and how that idea became the thread that ties together fashion, identity, and community for Black and brown audiences. From viral flash mobs to global brand campaigns, Black Menswear is redefining what it means to speak to not at underrepresented communities.

Whether you're a founder, marketer, or leader trying to understand how to build with intention, this episode delivers sharp insights on culture, strategy, and scaling impact without losing authenticity.

00:01:00 – The Origin of Black Menswear and Cultural Storytelling

00:02:40 – Why Clothing and Identity Are Deeply Connected

00:04:05 – What the Browning of America Means for Brands

00:06:00 – Meeting Communities Where They Are (Not Where You Want Them to Be)

00:08:52 – Communicating Across Subcultures and Global Events

00:11:38 – How the Workforce Has Changed Post-COVID

00:14:04 – What Lean and Mighty Culture Really Looks Like

00:15:45 – Ideal Clients and Brand Partnerships

00:17:53 – The Real Legacy: Impacting Lives Through Space and Belonging

00:19:35 – Where to Connect with Evan and Black Menswear

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Connect with Evan Marshall here: https://www.linkedin.com/in/ebennettmarshall/

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