Crafting a "Why" That Actually Connects with Ashley Bryant
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Crafting a "Why" That Actually Connects with Ashley Bryant
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How do you build an authentic brand story when you're still figuring out your "why"? This week, Nathan is joined by storyteller and "accidental entrepreneur" Ashley Bryant for an incredibly open and powerful conversation. Ashley shares her unbelievable journey of resilience and reinvention—from navigating a life-changing multiple sclerosis diagnosis and relearning her own identity to moving to China and getting stranded back in the U.S. at the start of the pandemic.
This path led her to discover her "through line": helping sustainable, mission-driven brands tell their stories. Ashley gives us the "dos and don'ts" of impact storytelling, challenging founders to get beyond the buzzwords and ask themselves one blunt question: "Why should I give a shit?". This episode is a must-listen for any leader who wants to craft a message that truly connects.
RESOURCES RELATED TO THIS EPISODE
- Visit www.ashleybryantcopy.com
- Follow Ashley on LinkedIn at https://www.linkedin.com/in/ashleymbryant/
- Subscribe to Ashley’s Substack at https://substack.com/@theunleashedissues
CREDITS
- Theme Music🎵ZakharValaha from Pixabay
- Produced by ChatWithLeadersMedia.com
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