Homeowners are searching differently in 2025—and if your shop isn’t showing up in local and AI-powered results, you’re getting passed over. In this free training, you’ll learn how to show up where it matters most using Local SEO, an optimized Google Business Profile, and simple geo-targeted content that drives calls.

We’ll also show you how to run Google and Facebook Ads that work—ads that get seen by ready-to-buy homeowners and send them to landing pages designed to convert.

And once the quote comes in? That’s where the follow-up magic happens. Learn how to use automated CRM tools to turn more quotes into jobs, request reviews on autopilot, and build trust that fuels long-term growth.

AI Is Rewriting SEO—Is Your Shop Keeping Up?

Google’s algorithm is changing fast—and countertop shops that aren’t sending strong local signals will fall behind. If your website isn’t generating natural leads, it could be because it lacks the geo-relevance and authority Google now expects.

With AI driving search results, it’s no longer just about keywords. It’s about how well your business is connected to your local market online. If your goal is to show up in your service areas and turn searches into jobs, your SEO strategy needs a serious update.

In this workshop, I’ll break down the new AI-driven SEO formula and show you how to optimize your site for local visibility and more leads.

In this episode, we sit down with Nathan De Los Santos, owner of Saints Granite, to unpack the real-world lessons he’s learned over the years in the countertop industry. From costly mistakes to game-changing strategies, Nathan shares the dos and don’ts that every shop owner needs to hear. Whether you're just starting out or looking to fine-tune your operations, this episode is packed with honest insights, practical takeaways, and hard-earned wisdom to help you grow a smarter, stronger business.