The danger sensing capability of user research (1:45) | The reason behind ed-tech crash (5:10) | Why user researchers will always be hated (8:08) | What to do when stakeholders says qualitative data is “not enough”(8:25) | Big data weds thick data (10:14) | Most practical advice for the first user research hire in a startup (10:44) | Don’t criticise creators who can’t empathise (25:02) | The silo-less nature of user research (26:03) |How being reflective helps in being a user researcher (32:24) | Sridhar’s story: From user research to mental health professional (35:17) | When you have to be user’s therapist (38:40) | Sridhar’s Linkedin: https://www.linkedin.com/in/rajendransridhar | Sridhar’s website: www.sridhar.coach

Being one person army in user research (2:04) | How to convince stakeholders when you are the only user researcher (4:43) | How to pivot with a dynamic roadmap (8:41) | Benefits of proactively spotting research opportunities (13:10) | Educate your stakeholders how you can help (13:53) | How can a single user research build trust (15:38) | Keep your network warm (20:45) | Career management document: your career saviour (24:09) | Jessica’s Linkedin: https://www.linkedin.com/in/jessicaivins/

How did Who farted (Lindsey’s app) come to life (00:52) | What goes into user testing with kids (8:37) | Note founders: don’t drown intro perfectionism (11:11) | From books to buttons: how UX changes with generation (13:27) | Empathy as the leading principle for a founder (14:47) | When you live the life of your user before building an app (23:32) | Founders, their fears and what they should cautious about (31:27) | Users don’t want to be educated about your product (38:10) | Who farted app- https://apps.apple.com/us/app/who-farted-kids-story-games/id1616569940

Content research and Gregg’s happy place (1:05) | Habit inducing context (3:08) | Parallels between product and content research (6:28) | Caution with the “new” user research ways (10:49) | Seeking validation from people of your own profession (14:42) | Business goals and how not to tunnel your approach (16:54) | The fine art of insight dissemination (21:29) | Highlight reels, make your report a little more interesting (25:35) | Gregg’s newsletter: https://buttondown.email/greggcorp

Parmita’s journey from qualitative market to UX research (1:19) | Difference between market and UX research (6:59) | Is there a need to know your consumer thoroughly? (9:35) | Honing you soft skills (11:20) | The environment that lets you grow as a researcher (12:53) | It’s a woman’s world (in consumerism) (16:31) | How tech products affect men and women differently (18:49) | Do gender neutral spaces exist? (21:57) | How to look at India as a researcher (23:26) | How to work with heterogenous populations (26:15) | Judging vs understanding the reality (27:46) 

Airplanes and the origin of user research (1:06) | Not just digital (4:58) | The story behind Bold Insight (7:29) | The DNA of user research (8:46) | Telegram, AI and mental models (10:00) | Human behaviour, extrapolation and anxiety (17:06) | User research as the preventive hero vs AI (19:16) | Can AI identify the golden nugget in your research (24:38) | The positives of AI in user research (28:24) | Accessibility, AI and user research (32:55) | Bold insight- https://boldinsight.co.uk/

Timestamps - About Apple and Banana (00:23) | Research the practical way (2:01) | Accelerating the research process (5:27) |Research and replication (9:58) | Randomness and A/B testing (12:00) | The benefits of batch recruitment (13:44) | Chain sampling: pros and cons (16:52) | Which methodology is the best in your situation (17:56) | The pseudo-hack for startups (18:48) | Be brutal in what you choose to research (20:35) | Close the distance between stakeholder and research (25:59) | Designing surveys collaboratively (34:45) | Designing efficient surveys (39:45) | How to avoid data paralysis (42:57) | The benefits of writing as a user researcher (46:37) | Giving a shot to an analysis journal (51:37) | The analysis planet: breaking down analysis (54:05) | How startups can use research for survival (1:04:09) Asking questions when you are new in a company (1:12:50) | Links discussed in this episode- Apple and banana: https://www.appleandbanana.org/ | What I learned losing a million dollars: https://www.amazon.in/Learned-Million-Columbia-Business-Publishing/dp/0231164688

Time stamps - Arvind’s newsletter (00:50) | How to develop the researcher’s instincts (2:12) | Develop your instincts but make sure the cost of error is not high (8:13) | The information hoarding behavior of a researcher (8:50) | Research report and understanding your audience (13:24) | How effective is the question “why”? (18:13) | Do no ask “why” excessively, here’s why (20:08) | What else if not “why” (23:00) | Doing research with children (25:00) | Learning from acupuncture (25:35) | Why learning different languages is important (metaphorically and literally) (26:33) | Simplifying vs dumbing down (32:16) | How to include elements of on-site research in remote research (37:36) | Understanding semiotic analysis and its cautions (43:11) | Introspection and research (45:32) | Blurring lines between profession and personality (49:57) | Be cautious of looking “nice”, especially as a researcher (50:24) | Freelance researcher: pros and cons (51:10) | Behavior of a freelance researcher vs full time (53:15) | Links discussed in the podcast - Arvind’s newsletter: https://zennmaster.substack.com/p/what-is-research-why-is-research?utm_source=twitter&utm_campaign=auto_share&s=w