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Copy Cats

Copy Cats

Von: Drew Lubega
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A podcast uncovering the science and art behind copywriting and content design - as seen through the eyes of industry experts.

Drew Lubega
Marketing & Vertrieb Ökonomie
  • Episode 9: Andrew Boulton on the power of curiosity, the value of authenticity and embracing creativity in a digital age
    Jan 13 2026

    Drew converses with a seasoned wordsmith and author Andrew Boulton, about the nuances of creative language, the evolving role of copywriting, and the impact of technology on the craft.

    Tune in for a thoughtful exploration of what it means to be a copywriter today.

    Check out Andrew's books:

    Copywriting Is...30-or-so Thoughts on Thinking like a Copywriter

    Adele Writes an Ad

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    35 Min.
  • Episode 8: Margo Stern on approaching interviews as design problems, and the secret to driving content design advocacy
    Dec 24 2025

    In this episode, we speak to Margo Stern, author of "Good Job: Designing Interviews and Interviewing in Design", and Staff Content Designer at Lyft.

    As well as explaining how interviews can be approached as design problems, she discusses the impact of AI on content design, and explains why the content design roadshow is dead!

    Get your copy of the 'Good Job...' book

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    28 Min.
  • Episode 7: Michael Osborne CEO of Accessible Me on going from animation dreams to empowering inclusion
    Nov 4 2025


    In this episode, Drew welcomes Mike Osborne, the visionary behind Accessible Me, an organisation dedicated to creating a more inclusive world. Mike shares his personal journey from aspiring animator to accessibility advocate, driven by his experiences with neurodivergence and a passion for digital equity.

    The conversation delves into the importance of inclusive design, the impact of accessibility on content creation, and the future role of AI in enhancing accessibility. Join us for an inspiring discussion on making products more human and accessible for all.


    00:00 Introduction to Accessibility and Inclusion

    07:42 Mike's Personal Journey and Motivation

    16:37 The Importance of Inclusive Design

    22:08 Accessibility vs. Inclusive Design

    28:23 The Role of AI in Accessibility

    34:04 Quickfire Questions and Final Thoughts


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    38 Min.
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