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What if one short video could make strangers trust you fast?

That’s what a brand video does.

In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English.

A brand video is a 2-3 minute clip that sits at the top of your sales funnel and quietly does the work.

People see your face. They hear your voice. They feel your story. In minutes, they think, “I get you. You get me. You know your stuff. I actually like you.”

That’s builds trust more than any words could.

Mariana shows two simple story paths:

1) The Overcome story (you solved the problem you now solve for others)

2) The Passion story (you love the thing and you’re great at it).

She also shares how AI helps more humans finish better videos. Her custom GPTs write a first script, build a shot list, and plan your shoot day, cutting about 70% of the workload while keeping your voice.

You’ll learn where the video lives, how to reuse it across your site, socials, and pitches, and why it opens doors.

Listen Now!

Connect with Mariana here: https://brandmagnetic.com/⁠⁠⁠⁠

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What if your project manager quit tomorrow—could AI replace them?

That’s exactly what marketer and cancer survivor Rachel Minion decided to test.

Instead of rehiring, she rebuilt her whole marketing agency around automation.

She documented everything, mapped every process, and taught AI to handle weekly updates, client reports, and task systems.

The result? A leaner, smoother, calmer team that actually delivers better work.

Rachel keeps it honest: systems aren’t exactly sexy. But clarity and automation = power.

When your business runs on chaos, your people drown.

When you simplify, automate, and give everyone a playbook, you grow.

Rachel also shares how surviving cancer led her to launch a nonprofit that sends chemo care kits to patients across the US.

What began as 20 kits a month turned into 2,000+ all scaled overnight using the same AI systems she built for her agency.

Listen Now!

Connect with Rachel here: https://rockstarrandmoon.com/resources/

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #brandvideo #brandvideoproduction #aipodcast

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

What does “getting leads” actually look like when you’re busy building houses?

Grant Fuellenbach explains his process.

He runs an AI-powered marketing agency for builders and construction companies.

1) First, pick a niche and learn it inside out. Talk to real people. Learn their headaches.

2) Then make tiny tools that fix one problem fast—think calculators, checklists, or a simple guide—and give one away every two weeks.

3) Post it where your people actually hang out (industry forums and online groups, not just random social feeds).

That’s your steady lead machine.

We also talked about how to use AI in your business.

Use it to research smarter, draft faster, and create lead magnet tools.

But be sure to keep a human in the loop for anything customer-facing.

It's not about automating the soul out of your business. It's about knowing who you serve, and saying no when it’s not a fit. That “no” makes room for better "yes's" later.

Listen Now!

Connect with Grant here: https://beyondthebid.co/

HIT SUBSCRIBE for more episodes on AI, marketing, and business strategy.

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Check out Conversion Zoo here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com⁠/⁠⁠⁠⁠

⁠⁠⁠⁠Conversion Zoo on Spotify: https://open.spotify.com/show/0QAjZNXnr39vWD2AtmEl86

Conversion Zoo on Apple Podcasts: https://podcasts.apple.com/us/podcast/conversion-zoo/id1800942320

Conversion Zoo on YouTube: ⁠⁠⁠⁠⁠⁠ https://www.youtube.com/@elliemcintyree

#conversionzoo #aimarketing #aiandmarketing #aitools #aipodcast #leadmagnets #marketing #leads