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Content Lessons with Justin

Content Lessons with Justin

Von: Justin Vajko
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 Ever wonder how other content marketers get results for their businesses? Like, how do they grow their followers on LinkedIn? What makes them successful on TikTok? Or maybe the most important question of all: how do they get sales from their content? That’s what we find out with this podcast. Join Justin Vajko, founder of Dialog Video Marketing, as he peeks behind the curtains of how content marketers do their thing.Justin Vajko Marketing & Vertrieb Ökonomie
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  • How to Understand Buyer Motivation | ft. Stacy Eleczko | Content Lessons with Justin

    How to Understand Buyer Motivation | ft. Stacy Eleczko | Content Lessons with Justin
    Jan 13 2026
    Justin sits down with Stacy Eleczko to unpack what really drives buying decisions and why so much marketing misses the mark. They talk about the power of client interviews, how to uncover real buyer motivation, and the hidden cost of messaging that doesn’t quite connect.You’ll hear why relying solely on referrals can stall growth, how emotion plays a bigger role in buying than most people realize, and what it takes to communicate clearly when your audience has complex needs.If your message feels off or your content isn’t converting the way it should, this conversation will help you realign your marketing with what buyers actually care about.-----------------------------------------------------Stacy Eleczko (E-less-ko) is a positioning & brand messaging strategist and copywriter for B2B brands ready to grow beyond referrals and into messaging that actually scales. Her clients are founders and small teams who’ve built a solid reputation through great work and word of mouth but now find themselves stuck trying to explain what they do in a way that resonates with people who don’t already know them. Stacy helps them clarify their positioning, shape their message, and write website and sales copy that takes them out of the comparison pool. With a background in education and a strong grasp of buyer psychology, she’s known for making complex ideas simple, and making them stick. Her process combines voice of customer research, strategic insights, and real collaboration. The result? Messaging that’s clear, grounded in empathy and connection, and designed to built trust. Stacy partners with impact-driven businesses across industries like sustainability, coaching, leadership, and tech. And while most of her work happens behind the scenes, she’s also stepping onto more stages–speaking about ethical marketing, inclusive messaging, and how to turn buyer psychology into copy that sells. Whether she’s guiding a founder through a pivot or helping a team refresh their brand, her focus is the same: get the foundation right, so the marketing actually works.Connect with Stacy Eleczko:www.stacyeleczko.comwww.linkedin.com/in/copybystacyhttps://stacy-eleczko.kit.com/b1e93f3ce9To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/introHere are several topics we cover in this episode:Understanding buyer motivation is crucial for effective marketingClient interviews provide insights that assumptions often missMisaligned messaging can lead to significant financial lossesLanguage used in marketing must resonate with the audienceIdentifying instigating events can clarify buyer needsReferrals can mask deeper marketing issuesMessaging should build trust with cold leadsEmotional connections drive purchasing decisionsEffective messaging requires understanding competitors and audienceClear guidelines are essential for consistent messaging-----------------------------------------------------For more content, subscribe to our YouTube channel!We would love to connect with you!LinkedInInstagramTikTokTo learn more: https://www.dialogwith.us
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    28 Min.
  • How to Turn Research Into High-Impact Content | ft. Erin Balsa | Content Lessons with Justin

    How to Turn Research Into High-Impact Content | ft. Erin Balsa | Content Lessons with Justin
    Dec 16 2025

    Justin sits down with Erin Balsa to break down why research reports can be one of the most powerful assets in your content strategy... if they’re done right.


    They talk through what most brands get wrong, why methodology matters more than flashy headlines, and how transparent, credible research builds real trust. Erin also shares how to turn reports into thought leadership that drives ROI instead of gathering dust.


    If you’re thinking about using research to stand out or you already are but want better results, this conversation will help you create content people actually believe in.


    ------------------------------------------------------------


    Connect with Erin:

    https://www.linkedin.com/in/erinbalsa/

    www.hausofbold.com


    To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


    Here are several topics we cover in this episode:


    • Research reports can elevate a brand's market presence


    • Sloppy methodology can damage a brand's credibility


    • Selective reporting undermines trust in research findings


    • Building a solid process is crucial for effective research


    • Transparency in data collection enhances credibility


    • Contradictory findings can be used to build trust


    • Engaging sales teams is essential for report success


    • Gating reports can limit audience reach


    • Thought leadership is established through credible research


    • Coining terms can help brands own conversations


    ------------------------------------------------------------


    For more content, subscribe to our YouTube!


    We would love to connect with you!

    LinkedIn

    Instagram

    TikTok


    To learn more: https://www.dialogwith.us
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    23 Min.
  • How to Use Infographics to Stand Out on LinkedIn | ft. Vince Pierri | Content Lessons with Justin

    How to Use Infographics to Stand Out on LinkedIn | ft. Vince Pierri | Content Lessons with Justin
    Dec 9 2025

    Justin sits down with Vince Pierri to talk about an unexpected journey, from the pulpit to building a thriving business on LinkedIn through infographics.


    Vince breaks down how visual storytelling helped him stand out, why quality beats quantity every time, and how he grew an audience of 28,000 in just 16 months. They also get into what it really takes to stay consistent with content, how video fits into the bigger picture, and what makes LinkedIn such a powerful platform for professionals.


    ---------------------------------------------------------------


    Vince Pierri is a public speaking coach and content strategist who helps leaders turn complex ideas into clear, memorable messages. He’s built a LinkedIn audience of 27,000+ through viral infographics that have reached millions, and he’s coached SaaS founders, consultants, and executives on how to craft signature talks that land clients and spark movements. (He also serves as lead pastor at The Bridge Church in Kentucky.)


    Connect with Vince:

    vince.pierri@thebridgenky.com


    To access our Free Video Mini Course on getting leads with video on LinkedIn: https://www.dialogwith.us/intro


    Here are several topics we cover in this episode:


    • Infographics can be a powerful tool for building a business on LinkedIn


    • High-quality content is essential for standing out on social media


    • Video content plays a crucial role in engaging potential client


    • Visual storytelling can enhance the impact of your message


    • Consistency and quality are key to success on LinkedIn


    • Understanding platform dynamics is crucial for effective content marketing


    • Insights on the future of content marketing


    -------------------------------------------------------------


    For more content, subscribe to our YouTube!


    We would love to connect with you!

    LinkedIn

    Instagram

    TikTok


    To learn more: https://www.dialogwith.us
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    17 Min.
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