Consumer Health Trials: Best Practices in Study Execution & Recruitment
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Consumer Health Trials: Best Practices in Study Execution & Recruitment
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Clinical trials for consumer health products encompass a wide range of categories, including dietary supplements, OTC medications, wellness applications, and skincare. These studies cannot follow the same "one size fits all" approach as traditional pharmaceuticals — they require tailored recruitment and patient engagement strategies to generate data for health claims, so consumers can feel secure knowing the products they use are both clinically validated and effective.In this webinar with Habitual, we explore how to design and execute effective studies for consumer health products — with a focus on smart recruitment, patient engagement, and generating the right evidence to support marketing and health claims. Learn what it takes to run fast, flexible, and science-based trials that deliver trust and results.
