If you’ve been posting like crazy and still feel like you have nothing to show for it… this episode is for you.

I’m sitting down with content writer and self-proclaimed “writing wingman," Dana Herra to talk about the biggest trap business owners fall into: creating more and more content… without a strategy behind it.

We unpack what actually makes content useful, why consistency alone won’t grow your business, and how to build a simple, sustainable content strategy that moves people toward working with you (without burning out and rage-quitting Instagram).

👉 In This Episode, You’ll Learn:

• The difference between content vs. copy (in a way you’ll actually remember)
• Why “post X times per week” is not a real content goal
• How to set content goals that connect to your actual business goals
• A simple approach to picking platforms you’ll actually stick with
• When it’s time to hire content support — and what to have in place first
• What working with a content writer really looks like (and why Dana’s process is refreshingly low-effort for the client)

🎧 Tune in if your content has been feeling random, scattered, overwhelming, or just plain ineffective, and you’re ready for a strategy that gets you off the hamster wheel for good.

🔗 Links & Resources:

➡️ Connect with Dana on Linkedin
➡️ Visit Dana's Website

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