In a digital world obsessed with virality, loud content, and overnight growth, many small businesses are visible—but not intentional. In this episode of Colours of Social Media, host Enoch Robotboy Appiah Jr. ( @iamrobotboy69 ) sits down with Priscilla Osei-Wusu (Comms Girlie) to talk about what it really means to build awareness without the noise.Priscilla shares her perspective on intentional digital visibility, thoughtful communication, and why chasing trends without strategy can do more harm than good. This conversation is for business owners, marketers, and creators who want to show up online with clarity, build trust, and create real opportunities—without burning out or shouting into the void.In this episode, we discuss:1. Why virality isn’t always the goal for small businesses2. What “showing up cautiously” looks like in today’s digital landscape3. Common mistakes brands make when visibility comes before strategy4. How to build awareness that leads to trust, collaboration, and growth5. Simple ways to show up online with intention and clarityIf you’re feeling overwhelmed by content, platforms, or the pressure to always be visible, this conversation is for you.--------------------------------------------------------------------Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy--------------------------------------------------------------------00:00 Introduction00:42 Who is Comms Girlie?03:11 Showing Up with Clarity Without Chaos06:36 Mistakes made by SMEs on Digital Spaces09:44 How to balance being viral and showing up cautiously13:59 What Does Strategic Visibility Look Like?16:34 Staying Safe Online18:57 Actions SMEs need to put a stop to21:09 Where to Start when you get overwhelmed with platforms24:24 What Does Success Look Like on Digital26:49 Getting in Touch with Comms Girlie

Akosua Adoma emphasises the importance of consuming content that inspires and empowers, particularly for women in underserved communities. She highlights how seeing other women achieve great things motivated her and can inspire others to pursue their goals and create impact in their communities.Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

In this episode, host Enoch "Robot Boy" Appiah Jr. is joined by Akosua Adoma of ⁨@AkwaabaApp⁩ , a digital marketer dedicated to community-driven growth and placing purpose at the heart of marketing.

Akosua shares how she crafts campaigns that move beyond hype, leveraging authentic storytelling to empower underserved communities and fuel economic inclusion in emerging markets.

The conversation unpacks actionable strategies for building brands that drive social change, offering a vision where purpose and profit work hand in hand.

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Connect with Akosua

LinkedIn: Priscilla Gbewonyo

Belle Minds: Belle Minds on Instagram