In this episode, you'll discover:

• Why treating your book as a key business resource rather than a sales tool is the strategy that builds long-term thought leadership
• How Kickstarter crowdfunding works as a publishing tool
• The case for selling your books direct through your own platform, and how owning your customer data creates relationships that convert readers into coaching clients
• How painting the edges of books by hand became a unique collector's edition, and what it teaches us about the value of things that deliberately do not scale
• How life reshaped Holger’s creative process, and the unexpected way AI became a tool for rebuilding the ability to write

People and Resources Mentioned

To join this cohort of Coach Write90 go to https://coachwrite.co.uk/coachwrite90

The murder at Kendrick Manor by Jody Derby https://amzn.to/429cXxa

People who Pivot by Helen ONeill https://amzn.to/429RcNI

Authors Guild statement about model AI clause https://authorsguild.org/news/use-of-ai-in-publishing-and-new-model-contract-clause/

Prowriting Aid https://prowritingaid.com/?afid=15255

Shopify https://www.shopify.com/

Kickstarter https://www.kickstarter.com/

Brandon Sanderson https://www.brandonsanderson.com/

Kevin Kelly a Thousand True Fans https://kk.org/thetechnium/1000-true-fans/

Connect with Holger

Website: www.holgernilspohl.com

Newsletter (with goodies attached!) www.holgernilspohl.com/email

Social media: everywhere under holgernilspohl

Connect with Helen

Website: https://www.coachwrite.co.uk

LinkedIn: https://www.linkedin.com/in/oneillhelen

Instagram: https://www.instagram.com/coach_write

This week's episode is a solo show on the question we always ask guests on the show. How do you get your book into the hands of readers?

In this episode, you'll discover:

• Why getting your metadata right is the unglamorous but essential foundation of book discoverability, including categories, keywords and your blurb
• How to use social media and your existing community to build momentum, whether your book is freshly launched or already out in the world
• The power of promotion stacking and the book promotion sites that can give your launch sales a real boost
• How paid advertising on Amazon and Facebook works, and why Amazon is the best place to start if you're new to it
• Why podcasts, in-person events and PR are still some of the most effective ways to raise your profile as an author and get your book noticed

Resources and people mentioned

Join the next cohort of Coach Write 90: https://www.coachwrite.co.uk/coachwrite90

Publisher Rocket: https://publisherrocket.com/

Draft to Digital: https://draft2digital.com/

Barnes and Nobel: https://www.barnesandnoble.com/

David Gaughran: https://davidgaughran.com/best-promo-sites-books/

People Who Pivot by Helen ONeill: https://amzn.to/42qrkwT

Connect with Helen

Website: https://www.coachwrite.co.uk

LinkedIn: https://www.linkedin.com/in/oneillhelen

Helen speaks to Iain McCormick, founder of the Executive Coaching Centre, coach supervisor, and trainer, and author of five books, the most recent being Frustration Inoculation: Eight Practical Steps from Struggle to Strength.

In this episode, you'll learn:

• What frustration inoculation actually means, how it differs from conventional stress management, and why a proactive approach of anticipating and preparing for difficult situations is something any coach can bring to their clients.
• What it's really like to publish across every route — traditional multinational, small press, academic, hybrid, and independent — and the honest trade-offs of each, from prestige and reach to creative freedom and royalty percentages.
• Why Iain's most lucrative book per month is a self-published PDF, and how independent publishing opens up possibilities.
• Iain's writing philosophy: never sit down in front of a blank page, always compose in your mind first, and follow the energy of what genuinely excites you — because that spirit comes through on every page.

Connect with Iain

Website: https://iainmccormick.net

LinkedIn: https://www.linkedin.com/in/iainmccormick

Book: Frustration Inoculation: Eight Practical Steps from Struggle to Strength by Iain McCormick

Connect with Helen

Free masterclass 1st May at midday: From coaching practitioner, to published author: https://coachwrite.co.uk/chapter

LinkedIn: https://www.linkedin.com/in/oneillhelen/

Coach Write Reflections (free weekly newsletter): https://coachwrite.co.uk/reflections

People Who Pivot: https://amzn.to/4dfSqh0

People and Resources Mentioned

ProWritingAid https://prowritingaid.com/?afid=15255

Schema Coaching by Iain McCormick https://amzn.to/3QwUnw0

Donald Meichenbaum / Stress Inoculation Therapy https://www.donaldmeichenbaum.com/

Jeffrey Young / Schema Therapy

Coaching Plain and Simple by Peter Szabo https://amzn.to/41YhgLq

Cortex Journal https://www.scimagojr.com/journalsearch.php?q=14945&tip=sid

On the Road by Jack Kerouac https://amzn.to/4t4BtLJ

Fiverr https://www.fiverr.com/

Wispr (dictation tool) https://wisprflow.ai/

Coral Hart (AI author) https://coralhart.com/

The Bookseller https://www.thebookseller.com/

Cambridge University Press https://www.cambridge.org/

Society of Authors human authored certification https://humanauthored.co.uk/

Hachette https://www.hachette.co.uk/