On this episode of The Startups Drive, I sat down with best-selling authors Adem Manderovic and George Coudounaris to talk about their newly released book Closed Circuit Selling and the system behind it.

Adem and George break down what Closed Circuit Selling actually is, the core pillars that drive it, and why it’s becoming one of the most effective approaches to sales today. We dive into how this method helps create stronger relationships, more predictable outcomes, and a clearer structure for anyone looking to improve their sales process.

They also share real-world insights — from their own experience and from the results their students have achieved — giving a practical look at what actually works when it comes to selling in today’s environment.

Whether you’re a founder, in sales, or simply looking to improve your ability to communicate and close, this episode offers clear, actionable insights you can start applying straight away.

A great way to kick off 2026 if you’re serious about improving your sales skills and building something that lasts.

Follow Myself
https://www.instagram.com/longhurstkieran/

https://www.linkedin.com/in/kieran-longhurst-a60959155/

Follow Adem and George

Linkedins

https://www.linkedin.com/in/adem-manderovic/

https://www.linkedin.com/in/b2b-marketing-expert/

The book

https://www.amazon.com.au/Closed-Circuit-Selling-Predictable-Unpredictable/dp/B0GQ2YV52Y/

Our partner page

https://theb2bplaybook.com/ccs-resources

More about the book

https://theb2bplaybook.com/closed-circuit-selling

More about there programs

https://theb2bplaybook.com/cro-school