The most important work I do every day — the work that built a $100M company — takes about four hours. Not 12, not 16. Four. In this episode, I break down the exact operating system I use to collapse time, why most productivity advice is garbage, and the two things I focus on every single day that change everything.

My Daily System (2 Things That Matter)
1. Sharpen the Saw — I protect my morning. No phone, no email, no fires. Meditation, movement, building capacity. By the time I sit down to work, I'm operating at a completely different level than someone who woke up and started doom scrolling.
2. Make the Big Scary Moves — The one or two actions that could change everything but you keep putting off because they're uncomfortable. That's what I do first. Everything else is noise.

The BREAD Framework (For Everything Else)
Anything that's not sharpening the saw or making big scary moves gets run through BREAD:
B — Batch similar tasks together
R — Reduce scope or frequency
E — Eliminate what doesn't need to happen at all
A — Automate anything repetitive
D — Delegate anything outside your zone of genius

The Conversations You're Not Having
The chaos that destroys most businesses isn't the stuff you see — it's the hard conversations you keep avoiding. The underperforming team member, the unhappy client, the problem brewing in the background. Say the thing that needs to be said. Today, not next quarter.

"An hour of high-signal work is worth 10 hours of low-signal grinding. That's how you collapse time."

🔗 Full video on YouTube: https://youtu.be/hGmuiGYNfJ0
🔗 Book a free strategy call: https://www.clientsondemand.com/apply

I've spent over $15M on high-ticket ads since 2013. And I can tell you — if your ads aren't converting, it's not your CPMs, your CTR, or the algorithm. It's your message. In this episode, I break down the "Trust Funnel" — the same system behind nine figures in sales — and why trust is the only metric that actually matters.

The Trust Funnel (3 Steps)

The Ad — Your ad's job isn't cheap clicks. It's to hit the deep pain your ideal client is obsessing over at 3 AM. Specificity and empathy beat clever headlines every time.
The Authority Video — Don't teach tactics. Show them you understand their problem better than they can describe it themselves. That's what books calls.
The Call — If the first two steps work, they show up mostly sold. No hard closing — just a conversation to see if there's a fit.

The 3 Trust Killers I See Every Day
Too vague — "Want to grow your business?" is wallpaper. Name the exact person, problem, and outcome.
No stakes — If you don't make the cost of staying stuck crystal clear, they scroll past.
No differentiation — Sound like every other coach and they'll lump you in with everyone who burned them before.

The Bottom Line
We're in a trust recession. Your ideal clients have been burned by overpromising coaches and garbage programs. No amount of funnel optimization breaks through that — only a message that makes them feel genuinely understood.

"Trust is not built by being relatable and fun. It's built by telling people the uncomfortable truth about why they're stuck and showing them the way out."

🔗 Full video on YouTube: https://youtu.be/hsNAnq8rLzU
🔗 Book a free strategy call: https://www.clientsondemand.com/apply

Here's what I know:

You can have the best marketing strategy, the best sales process, and the best offer in the world - but if you're running limiting programs in your subconscious, you're going to stay stuck.
I've experienced this firsthand, which is why I'm such a big believer in the work that Wendy Paquette does.

In this interview, Wendy walks us through:

How beliefs act like filters over your eyes, coloring everything you see
Why high achievers struggle with unworthiness (even when they're wildly successful)
The difference between a self-fulfilling prophecy and a "direct reflection"
How your interpretation of other people's behavior reveals your own programming
Why removing programs allows your true nature to emerge (instead of replacing them with new ones)

I'll admit - this stuff can sound "out there." But I've personally experienced the power of what Wendy can do. And I've seen her help countless entrepreneurs break through income plateaus that seemed impossible to overcome.

If you're working your ass off but still can't get to the next level, watch this interview. It might completely shift how you think about what's holding you back.

Connect with Wendy: https://wendypaquette.com/

Work with us: www.clientsondemand.com/vsl