Here's an uncomfortable truth: most business deals fall apart not because of bad vendors, but because buyers don't really know what they want.

Shankar VR joins Anoop and Nisha to talk about the messy reality of B2B buying and selling in India. From the trust signals that actually matter, to why sellers oversell (and how to see through it), to the generational shifts changing workplaces—this conversation covers ground that business podcasts rarely touch.

Shankar shares a simple test he learned from a former boss: if your buyer won't introduce you to their boss, you haven't earned their trust yet.

We also get into the rise of intermediaries who sell but never deliver, why reference checks are non-negotiable in the Indian market, and how AI is helping buyers build better briefs in minutes.

Stick around for an honest take on Gen Z at work—and why every generation thinks the next one is hopeless.

What if 80% of solving a problem is just figuring out what you're actually trying to solve?

In this episode, Anoop and Nisha go "beyond" the usual marketing talk to explore how we think, communicate, and make decisions. From a sci-fi story about a computer that took millions of years to answer "42" to a real breakdown of why photographers struggle to build businesses—this one gets philosophical in the best way.

We talk about why corporate communication gets so dull, how first principles thinking applies to business strategy, and the uncomfortable truth that your skill isn't what people are paying for. They're paying for outcomes.

If you've ever felt like you're asking the wrong questions or building the wrong thing, press play.

Shankar VR spent over 20 years at big corporates. Then he started his own B2B SaaS company, Krinati.

What followed was an unexpected lesson in humility.

In this conversation, Shankar opens up about what changes when the corporate badge disappears—the way people treat you, the way you negotiate, even the way you see yourself. We explore the unique psychology of building a business in India, where fear of social ridicule often matters more than fear of failure itself.

A raw conversation about ego, responsibility, and what it actually takes to build something of your own.