Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode, Nisha and Anoop break down the real game behind audience targeting—beyond vanity metrics and guesswork. They dive into how to truly understand your audience, practical ways to search and narrow the right crowd, and the grey area of scraping data from Google. Plus, a peek into how AI can help build smarter briefs and sharper targeting—not generic blasts. If you’ve ever wondered “Who am I really talking to?” — this episode hands you the clarity.

Hey there! Welcome to another episode of "Click, Brand, and Beyond".

In this episode of LinkedIn Timeline Talk, Nisha and Anoop break down the truth behind lead generation—beyond flashy promises. They discuss how brands should truly view competitors, the difference between building presence on social media vs. just posting, and the critical gap in defining target audiences for B2B versus B2C. They also explore the importance of brand audits and why most companies avoid them, even when they need it most. A must-listen for founders, marketers, and anyone serious about growth strategy.

In this episode of LinkedIn Timeline Talk, Nisha and Anoop dive into the rise of AI-generated ads and why great prompts still need human ideation. They discuss why the “average writer” doesn’t exist, what really matters in marketing, and how over-polished content often gets dismissed as AI-made. The verdict? Raw, authentic storytelling wins. They also unpack why knowing your target audience and giving them truly relevant content is the ultimate game-changer. A candid take on where marketing is headed in the age of AI.