How Dr. Lisa Parissi built a thriving high-ticket chiropractic practice in Newport Beach (one of the most saturated markets in the country) charging $10,000 care plans to patients who are actually invested in their health. Discover why she burned the boats, moved across the country, and bought a practice she couldn't afford.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Lisa Parissi runs Wellness Choice in Newport Beach, California. But her story started in Florida doing personal injury cases with patients who didn't care about getting better. She was miserable.

So she made a decision most people would call crazy: moved across the country to buy a CBP practice she couldn't afford, in a city where she knew one person, using a technique she hadn't learned yet. The bank gave her the loan because of one thing: a handwritten letter that showed grit.

In this episode, Lisa breaks down her sales process for $10K care plans, why she shut down a $20K/month med spa to refocus on pure chiropractic, and her curated wellness collective model that beats cold ads for lead quality. We also dive into her 5-year exit plan, the health scare that forced her to rethink everything, and why mindset work became more important than business coaching. If you're stuck in the volume trap or want to build a boutique practice that serves the top of the market, this is for you.

TIMESTAMPS:

00:00 From PI Burnout to Patients Who Actually Care

00:22 Meet Dr. Lisa Parisi: Building a High-Ticket Practice in Newport Beach

01:47 Burn the Boats: Moving Cross-Country to Buy a Dream Practice

05:25 Winning the Bank's Trust: The Letter, the Grit, the Foundation

06:51 Where Her Sales Skill Came From (and Why It Matters in Healthcare)

08:24 Inside the $10K Care Plan: Authority, Team Buy-In, and Measurable Results

11:21 Pricing Strategy: Boutique vs Volume, Cash Practice Reality, and No More Discounts

15:19 Scaling Too Fast: The Med Spa Side Hustle, CapEx Traps, and Refocusing the Brand

18:55 Setting Up the Next Topic: Online Presence vs Word-of-Mouth Referrals

19:07 Designing a Luxury Chiropractic Brand + New Office Vision

19:48 Building a Curated Wellness Collective (Subleases, Referrals, Overhead)

21:32 Why Collaboration Beats Cold Ads: Lead Quality & Time Costs

22:17 Closing Rates, Patient Fit, and Lean Staffing Systems

24:04 Hiring a COO/CFO and Planning an Exit in 5 Years

25:39 Making a Practice Sellable: Systems, Revenue Streams, and IP

28:05 Brand Equity & PR Wins (Community Presence, Naming Strategy)

29:24 Letting Go of the Med Spa: Refocusing on the Chiropractic Niche

32:36 One Location by Choice: Lifestyle, Stress, and Health Wake-Up Call

35:36 Advice to Younger Self: Mindset, Self-Care, and Staying Present

38:39 Where to Find Lisa + New Program to Support Other Chiropractors

40:15 Final Thanks and Wrap-Up

CONNECT WITH DR. LISA PARISSI:

Instagram: https://www.instagram.com/drlisaparissi/

Practice Instagram: @WellnessChoice

Website: https://wellnesschoice.com/

NEW PROGRAM:

Lisa is launching a program to help chiropractors who want to offer corrective exercise and dental orthotics without doing full CBP. If you need help with a stuck patient or want to incorporate posture correction, reach out!

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#highticketchiropractic #cashpractice #chiropracticbusiness #newportbeach #CBPchiropractic

Most chiropractors are working in the wrong role in their business. Dr. Eric DiMartino breaks down why 70% of docs are wired to be caregivers, not CEOs, and how understanding your cognitive design is the first step to scaling without burnout.

📈 Get Your 2026 AI-Readiness Score: https://chiroxbusiness.com/

Dr. Eric DiMartino owns multiple chiropractic clinics in Michigan and coaches at The Remarkable Practice. He's also a self-proclaimed weirdo who loves the business side more than patient care. That difference in wiring is exactly what helped him scale.

In this episode, Eric introduces the Rubik's Cube Framework for building a seven-figure practice. He walks through the six sides every practice owner needs to solve: vision, marketing, sales, operations, finance, and team. We dig into why most chiropractors hate running their business (and shouldn't feel bad about it), the 80% rule for delegation that gives you permission to let go, and the exact buyback rate calculation that tells you when you're ready to hire.

Eric also breaks down his four-stage training system (crawl, walk, run, fly), why you should never be the best person at anything in your business, and how to build a team of A-players who actually care as much as you do. If you've been white-knuckling control of every detail in your practice and wondering why you can't break through to the next level, this conversation will show you exactly how to fire yourself from operations and step into the CEO role.

TIMESTAMPS:

00:00 Introduction to Delegation and Business Growth

00:36 Interview with Dr. Eric DiMartino

02:00 Understanding Roles in Chiropractic Business

13:58 The Rubik's Cube Framework for Business Success

21:04 Building Effective Systems and Teams

31:23 Evaluating Core Values in Hiring

32:24 The Importance of Training and Onboarding

33:14 Creating a Culture of Continuous Improvement

35:53 Defining Effective Training vs. Meetings

36:56 The Role of the CEO as Chief Energy Officer

38:50 The Power of Vision Casting and Clear Expectations

42:12 Celebration, Recognition, and Guardrails

47:48 Building a Strong Brand and Community Presence

50:42 Maximizing Time and Delegation for Growth

57:55 Conclusion and Contact Information

CONNECT WITH DR. ERIC DIMARTINO:

Instagram: https://www.instagram.com/ericdimartino1/

Website: https://www.dimartinochiropractic.com/

Email: dreric@theremarkablepractice.com

The Remarkable Practice: https://theremarkablepractice.com/

SPECIAL OFFER:

Attending The Remarkable Practice Business Immersion in Phoenix (March 2026)? Reach out to Dr. Eric for a discounted guest admission or Click HERE.

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticbusiness #practicescaling #chiropracticCEO #delegation #sevenfigurechiropractic

Most chiropractors are the engine, battery, and exhaust of their practice—and that's exactly why they're stuck. Discover how Dr. Stephen Franson built a 1,000-visit-per-week practice while winter surfing in New Hampshire, and the exact systems he used to stop being the bottleneck.

📈 The Million-Dollar Marketing Scorecard: https://chiroxbusiness.com/

Dr. Stephen Franson is known in the chiropractic profession as "the systems guy." He's built multiple successful practices, trained over 40 associate doctors, and now helps chiropractors worldwide build what he calls "The Remarkable Practice"—a business that runs without you being the bottleneck.

In this episode, Stephen breaks down the four seasons of a chiropractic career (launch, build, scale, exit) and why most doctors get stuck in the "build" phase because they never make the identity shift from practitioner to CEO. He walks through his accountability grid framework that gets your entire team to own their numbers, why high data environments create low drama (and vice versa), and the specific metrics every team member needs to track to think like a seven-figure practice owner.

We also dive into why chiropractors are allergic to data (even though it's the key to freedom), how to operationalize, professionalize, and optimize your practice, and why investing in your business beats diversification every time. If you're carrying the entire business in your head and your team is busy but you're not seeing real progress, this conversation will give you the roadmap to break through that ceiling.

TIMESTAMPS:

00:00 Introduction and Host Welcome

00:22 Guest Introduction: Dr. Steven Franson

01:06 The Bottleneck in Chiropractic Practices

01:56 Building a Remarkable Life and Practice

07:39 The Four Seasons of a Chiropractic Career

08:36 The Identity Shift: From Practitioner to CEO

12:27 Self-Awareness and Team Building

19:39 Operationalizing, Professionalizing, and Optimizing

24:55 The Accountability Grid and Data-Driven Decisions

28:56 Increasing Data Visibility

30:08 Relationship Scorecards

32:23 Meeting Rhythms and Coffee Breaks

34:08 Scorecards in Business

37:27 Key Metrics for Business Growth

42:08 Digital Marketing Strategies

49:40 The Remarkable Practice Immersion

CONNECT WITH DR. STEPHEN FRANSON:

Instagram: @DrStephenFranson

Website: The Remarkable Practice

SPECIAL OFFER:

Dr. Franson is giving away TWO golden tickets ($1,500 value each) to The Remarkable Business Immersion (March 5-7 in Phoenix, AZ). To enter: Follow @DrStephenFranson on Instagram and DM him "Remarkable_ChiroX" - first two people win!

ABOUT CHIROX MARKETING:

We help 7-figure chiropractic practices dominate local search and attract high-value patients through SEO, Google Ads, and website optimization. If you're doing $1M+ and want predictable patient acquisition without social media, visit https://www.chiroxmarketing.com/

#chiropracticbusiness #practicesystems #chiropracticscaling #teambuilding #chiropracticCEO