China Business Breakdown Titelbild

China Business Breakdown

China Business Breakdown

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Learn from China’s greatest entrepreneurs and the companies they built. We uncover the business models, strategies and tactics they are using to get traction with their target market, so you can find ideas to use in your own business.


Check us out at adgogo.co to learn how we can help you grow your business in China.

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Adgogo.co Management & Leadership Marketing & Vertrieb Ökonomie
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  • Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market

    Pico VR: How It Went From Manufacturing Oculus Headsets To Winning +50% China’s VR Market
    Nov 8 2022

    Vincent and Ivan from twitter.com/adgogoco deconstruct Pico VR’s sales and marketing funnel in China.


    Pico might be the "Oculus of China" in more ways than one.


    👀 It was spun out from the same OEM (original equipment manufacturer) that produces all of the Oculus headsets.


    In this episode we retrace Pico’s founding story through the Bytedance acquisition and then unpack the marketing and sales strategies they are using to win +50% of China’s VR market share.


    Timestamped chapters:


    00:00 - Introduction

    02:09 - Metaverse, Chinese vs Western understanding

    07:23 - Comparison, Meta Quest vs Bytedance Pico

    12:07 - Oculus founder

    12:54 - Pico founding story

    16:16 - Will Pico or Meta ultimately win?

    18:00 - Pico physical stores

    23:20 - Pico’s China funnel

    30:16 - Pico’s livestream

    32:10 - Pico WeChat Posts

    33:25 - Pico's Weibo

    34:20 - Pico on REDBOOK

    36:18 - KOL Pico Campaign

    37:06 - Pico WeChat Ad

    39:03 - Regulatory policy, implications for Meta

    41:54 - How Quest could sell to enterprise users in China

    44:23 - Protecting IP

    45:59 - Being competitive in China

    47:30 - Pico’s esports play


    LINKS:


    📧: Sign up for the Adgogo Newsletter: https://www.adgogo.co/en/newsletter

    🚀: Grow in China with the help of our full stack China agency: Quickeast.com

    📚 : Learn more from the ChinaAdLibrary.com


    Hosted on Acast. See acast.com/privacy for more information.
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    51 Min.
  • How Doublemint Gum goes viral using China’s "Weird Al" Yankovic

    How Doublemint Gum goes viral using China’s "Weird Al" Yankovic
    Sep 2 2022

    Vincent Pueraro and Ivan Wang discuss how Doublemint gum uses an innovative creative campaign to grow their brand awareness in China. By focusing on fun and catchy original content, with the help of China’s own local “Weird Al” Yancovic they get much larger reach than a normal ad spend will buy.


    _____


    Follow us @ChinaAdLibrary


    *Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.


    *Curious about more ad campaigns? Check out the ChinaAdLibrary.com.




    Hosted on Acast. See acast.com/privacy for more information.
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    13 Min.
  • How NOT to convert mobile app downloads in China

    How NOT to convert mobile app downloads in China
    Aug 31 2022



    _____


    Follow us @ChinaAdLibrary


    *Do you want to see a video of this ad teardown (and Vincent & Ivan's happy faces!)? Subscribe to our YouTube Channel.


    *Curious about more ad campaigns? Check out the ChinaAdLibrary.com.



    Hosted on Acast. See acast.com/privacy for more information.
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    15 Min.
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