In this episode of Cheer: The British Way, we’re joined by Jibreel Rayam, President and Founder of the AIA, for an open and thought-provoking conversation about the future of allstar cheerleading.

Jibreel breaks down what the AIA is, why he founded it, and the gaps he saw within the sport that needed challenging. Together, we explore how allstar cheer can evolve, what change could look like in the UK, and how athletes, coaches, and programme owners may be impacted moving forward.

Co-hosted by Ant Ridgway and Tori Rubin, this episode dives into big questions, honest perspectives, and the bold ideas shaping the next chapter of cheerleading.

Whether you’re an athlete, coach, parent, or fan of the sport, this is a must-listen discussion on where cheer is heading, and how we get there. #NotJustCheer

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In their very first Back in the Day episode, Tori and Ant rewind the clock and dive into the nostalgia that shaped their cheer journeys. From early competitions and old-school routines to the moments that defined an era, they reflect on how cheer has evolved through their own experiences. This short-form series is all about remembering where it started, laughing at the throwbacks, and celebrating the history that made cheer what it is today.

Perfect for anyone who lived it, loved it, or wishes they’d been there.

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In this episode of Cheer: The British Way, we dive deep into the incredible rise of Gymfinity, one of Wales’ fastest-growing cheer programmes. Founder Zoe shares the raw, unfiltered story of how she built a brand-new programme from the ground up and led it all the way to a bid to Worlds in just three years.

We explore the challenges, breakthroughs, late nights, and big decisions that shaped Gymfinity’s journey, and how their success has had a ripple effect across the wider Welsh cheer community. From creating opportunities for young athletes to raising the competitive standard in Wales, this is a story of determination, vision, and genuine grassroots growth.

If you love cheer, entrepreneurship, or behind-the-scenes stories of building something extraordinary, this is an episode you won’t want to miss. #NotJustCheer