Cheer Gym Owners: Stop Taking Bad Advice
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Cheer Gym Owners: Stop Taking Bad Advice
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Every cheer gym owner gets hit with opinions. The problem is, most of those opinions come from people who don’t understand your business—and taking their advice can cost you money, create chaos, and slow your growth. In this episode of the Cheer Biz Podcast, Dan Cotton breaks down exactly who you should be careful listening to when making decisions about your cheer gym, pricing, marketing, culture, and leadership. Dan explains why well-meaning biological parents tend to push safe, conservative choices, why staff input can accidentally create slow decision-making and entitlement, and why one loud unhappy customer can pull you into knee-jerk decisions that upset your happy majority. He also calls out the internet at large, ChatGPT as a “business coach,” and business gurus who aren’t actively running cheer gyms—plus the real-world consequences of taking generic advice that doesn’t fit the cheer industry. If you’re a cheer gym owner, director, or coach, this episode will help you build a smarter “advice filter,” choose the right mentors, and make confident decisions based on proven experience—not noise.
