In this episode of Character Count we talk with Jay Maldonado, a Senior Marketing Manager at @Mailchimp. Tune in as we discuss "lean in" and "lean back" content, the power of GIFs, and the ways Mailchimp uses Twitter to connect with customers and raise awareness.

Here are some helpful links while you listen:
Mailchimp Presents homepage
"Second Act" series
Mailchimp GIPHY library
GIF Tweet example

For more inspiration on varying your Tweet formats:
4 engaging Twitter Poll ideas for businesses
How to use Twitter Lists

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

In this episode of Character Count, we sit down with Phil McEleney, Paid Marketing Manager for @TideBusiness, to hear how the B2B FinTech company learned to thrive on Twitter. 

As you listen, here are some links that may be helpful:

For more on A/B testing:
How and why to A/B test your Twitter Ads

For additional B2B inspiration:
5 creative ways B2B brands connect with audiences on Twitter

Phil’s “must follow” FinTech accounts:
@t_blom
@AnneBoden
@GeorgeBevis

For more from Tide:
Tide official website
Follow @Phil_McEleney on Twitter

This episode’s hot take: how do you make B2B compelling or interesting? Which B2B businesses are doing it right? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

Tune in as Heidi Browning, the CMO of the NHL, describes how she evolved the @NHL social strategy, created a network of content creators, and is bringing the game to new fans (with a little help from Snoop Dogg and Chance the Rapper).

As you listen along, here are some helpful links:

Chance the Rapper SNL skit
Chance the Rapper reprise
Snoop Dogg explains hockey slang
Snoop Dogg explains the Stanley Cup
@NHLGIFs account
The creator behind @NHLGIFs
Black Girl Hockey Club #BGHC
#LetsDoThatHockey
Follow Heidi on Twitter!

For more on Twitter moments, check out these links:

Everything you need to know about Twitter Moments
How to create a Twitter Moment

This episode’s hot take: What is the #1 metric that you look for in a Tweet? Impressions? Clicks? Likes? Retweets? Chime in here!

For more, visit business.twitter.com (we especially recommend the Twitter Business blog) and follow us at @TwitterBusiness.

In this episode, we learn about the ways Wizards of the Coast (the company behind Dungeons and Dragons and Magic: the Gathering) uses Twitter to add a digital layer to their classic games. 

Listen as Greg Tito, Senior Communications Manager for Dungeons and Dragons, shares the exciting ways the company uses things like automation, localized ads, and an authentic voice to evolve their legacy brand on Twitter.

As you listen, here are some helpful links ––

Twitter accounts mentioned:

@Wizards_DnD
@Wizards_magic
@MTG_Arena

Referenced Tweets:

Blame the gnomes!
Madam Eva reads your fortune
Character generator     

The listening tool Bianca references:

TweetDeck official site

In case you missed it! Hear more from this episode’s guest, Bianca Posterli:

Mini episode: Q&A with Bianca (Apple Podcasts)
Mini episode: Q&A with Bianca (Google Play)

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog)  and follow us at @TwitterBusiness

In this episode, we sit down with Bianca Posterli, Head of Social Marketing and Campaigns at Twitter. As a strategist for many of Twitter’s own Twitter accounts, you’d be hard-pressed to find someone who knows more about what ‘works’ on the platform (and what it means for brands).

Tune in as we discuss popular questions like “how spicy can a brand be on Twitter?” and “what should you do if a Tweet flops?” while getting practical tips for everyday Tweeting.

As you listen, here are some links to help you follow along:

"Hamburger Twitter" example 1
"Hamburger Twitter" example 2
Tweetdeck site
@TwitterMusic announcing Taylor Swift's new album
@TwitterTV teams up with GOT

This episode’s hot take: What brands would you nominate as being the BEST of the best on Twitter? 

For more, visit business.twitter.com (we especially recommend the Twitter Business Blog)  and follow us at @TwitterBusiness

What’s your favorite broadway show? There’s a good chance @SpotNYC is or was the ad agency behind it. (We even found this Tweet from Lin Manuel Miranda crediting them with designing the iconic Hamilton logo. What?!)

In this episode of Character Count, we sit down with Kyle Fox, SpotCo’s Associate Director of Media, to hear how the full-service ad agency brings Broadway’s biggest shows to life on Twitter.

As you listen, here are some links to follow along:

Behind-the-scenes content (Hamilton)
Meme content (Mean Girls)
That GoPro video of a quick wardrobe change
The "Ring of Keys" fan video

To learn more about what we covered with our Twitter Ads expert, Sam Hawks, visit:

Promoted Tweets
Website Cards
Promoted-only (Dark) Tweets
Tips for effective Tweet copy
Tips for video on Twitter

This episode’s hot take: What piece of jargon makes you immediately scroll past? Reply with your answer here.

Recent years have bare witness to the uprising of cause marketing — that is, brands aligning themselves with a cause or mission to give back. If you’ve seen phrases like “20% of all proceeds go to X” or “For every dollar spent, we donate a dollar to Y” then you’re already familiar.

But how, as a brand, do you know what cause to align with? And how do you position your efforts in a way that respects the communities you aim to serve?

In this episode of Character Count, we sit down with Jessica McGlory, Director of Paid Social Media Marketing @BOMBAS, to learn how the company has become recognized as a best-in-class example of cause marketing.

As you listen, tap on these links to follow along:

@BOMBAS “Giving Directory”
The 10 million video
Twitter Ad from @BOMBAS Pride campaign
#GlossierIRL example

This episode's "hot take", reply to this Tweet from @TwitterBusiness.

Want to do your own research and social listening? Try Tweetdeck (it’s free!)
https://tweetdeck.twitter.com/

Follow @TwitterBusiness and visit business.twitter.com for more.

Tune in as we chat with @LindsaykBruce, the Social Media Coordinator for @TwitterBusiness.

We talk about:

Social listening:
"[I use] Twitter and Tweetdeck. Every morning I just, within Twitter, natively, read all of our notifications and then I'll go into Tweetdeck to monitor conversations around us when people aren't necessarily mentioning us, and just larger industry conversations."

The perfect length to run a Twitter Poll:
"Two days, and after the first day re-share it again and remind people there's time left."

...and a time she had to (cringe) Tweet-and-delete.
"One time I Tweeted an image and I noticed immediately that there was like a typo on it, and that's when I learned: when you're creating images with text, take all the text copy and put it in any sort of word doc — something with spell check —and make sure that everything is correct, because some of the image programs won't do it."

Tune in to the full episode for more, including discussions on scheduled vs. live Tweets, tools for creating video content, and the phrase of marketing jargon Lindsay will never Tweet from @TwitterBusiness.  

Curious about the Tweets mentioned? Check out:

The Tweet that was “criminally under-faved”

The Tweet that went surprisingly well

The Tweet with the pun

That first, terrifying Periscope