Changing the racing game: Mulberry Racing's data-driven revolution Titelbild

Changing the racing game: Mulberry Racing's data-driven revolution

Changing the racing game: Mulberry Racing's data-driven revolution

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In this episode of It's Gold, we chat with Mulberry Racing's Lachlan Sheridan about how one of racing's newest players is taking a different approach to the sport. Driven by data, technology, and innovation, Mulberry Racing is challenging traditional thinking and building a modern racing operation. Lachlan shares the vision behind the business, the role technology plays, and why they're determined to shake up the racing industry.

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