Candid Conversations with Permira EP 4 Titelbild

Candid Conversations with Permira EP 4

Candid Conversations with Permira EP 4

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How has Permira-backed K-Way evolved its “democratic and universal DNA” into a more premium, globally recognised brand?

Permira’s Sebastien Floch, Managing Director and Head of France, recently sat down with BasicNet Co-CEOs and brothers Lorenzo Boglione and Alessandro Boglione to discuss K-Way’s evolution and why keeping the original jacket competitive remains key to the brand’s success.

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