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Called to Action

Called to Action

Von: Janet Mesh
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 Called To Action is a podcast where the latest trends and research in B2B marketing are investigated and discussed. At the end of each episode, you’ll get ideas for tactics to use in your company’s marketing. What action will you take next? This podcast, produced by Aimtal, a digital marketing agency, features the company’s CEO and Co-founder, Janet Mesh, and Growth Marketing Lead, Tucker Delaney-Winn, as the hosts, along with special guest speakers and industry thought leaders.Copyright of Aimtal LLC Management & Leadership Marketing & Vertrieb Ökonomie
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  • Forecast of 2026 Marketing Trends & Priorities

    Forecast of 2026 Marketing Trends & Priorities
    Dec 19 2025

    In this episode of Called To Action, Aimtal's CEO, Janet Mesh, and Director of Marketing Services, Tucker, dive into the hidden dynamics shaping B2B buying behavior, including why 95% of your total addressable market isn’t ready to buy yet, but is already forming opinions about your brand.

    They unpack learnings from the B2B Marketing Forum in Boston and discuss how marketers can move from defense to offense by reframing brand, visibility, and thought leadership as strategic drivers of future revenue — not optional “awareness tactics.”


    In this episode, you’ll learn how to:


    🤝 Shift your strategy to meet buyers long before they talk to sales

    🤑 Communicate marketing’s impact in CFO-friendly language

    🗣️ Build a thought leadership engine for your company

    🔎 Leverage the changes of AI search to make your brand more visible

    📈Connect engagement data directly to sales conversations and revenue influence

    👀 Build visibility and engagement with your target accounts


    Tune in to learn these marketing trends and predictions and subscribe now to never miss an episode!

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    💬 Connect with Aimtal:

    YouTube: / @aimtal

    LinkedIn: / aimtal

    Instagram: / aimtal_co

    Website: https://www.aimtal.com/services

    💌Subscribe to Aimtal’s monthly email newsletter here: https://www.aimtal.com/newsletter
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    1 Std. und 1 Min.
  • Overheard at HubSpot INBOUND 2025: The new AI marketing playbook explained

    Overheard at HubSpot INBOUND 2025: The new AI marketing playbook explained
    Oct 21 2025
    Janet and Tucker share a recap of the HubSpot INBOUND 2025 conference, sharing honest opinions and observations about the conference itself, announcements shared by HubSpot, and the overall future of marketing. They also analyze HubSpot’s new Loop Marketing playbook, defining it as a critical framework for growth in the AI era.In this episode, you’ll get actionable insights on:♾️ Analysis of HubSpot’s Loop Marketing framework: The four stages—Express, Tailor, Amplify, and Evolve—are explored as a guide for strategic iteration.🙅🏻‍♀️ The continued shift to zero-click content: Marketers must prioritize showing up on social media, video, and LLMs, as half of all searches no longer result in a website click.🚮 The danger of "AI Slop": Why a weak foundation will lead to AI broadcasting that weakness at scale, emphasizing that quality content is still king.⚙️ Operational challenges in organizations: The persistent problem of silos and the struggle to bridge marketing strategy to execution and operations. Listen to the full episode now to understand the foundational strategies for preparing for the AI era and avoid common pitfalls for ensuring your marketing program is future-proof.🔗 Links to resources in this episode: HubSpot Loop Marketing: https://www.hubspot.com/loop-marketingHubSpot INBOUND Spotlight: https://www.hubspot.com/spotlightGartner Report: https://www.gartner.com/en/marketing/...Aimtal’s HubSpot marketing services: https://www.aimtal.com/service/revops... 💬 Connect with Aimtal:LinkedIn: / aimtal Instagram: / aimtal_co Blog: https://www.aimtal.com/blog 💌Subscribe to Aimtal’s monthly email newsletter here: https://www.aimtal.com/newsletter
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    49 Min.
  • How to Build Authority in the age of AI through thought leadership

    How to Build Authority in the age of AI through thought leadership
    Aug 29 2025

    In this milestone 10th episode of Called to Action, Janet Mesh, host & CEO of the show, and Tucker Delaney-Winn, co-host and Growth Marketing Lead at Aimtal, dive deep to discuss and reveal the importance of thought leadership content in B2B marketing and how to achieve AI authority ranking online.


    High-quality thought leadership is a powerful approach to engage hidden buyers in B2B buying committees — folks who actively seek content that offers fresh insights and challenges assumptions, often more so than traditional marketing materials. It’s important that the content is delivered in a human, approachable, and visually engaging format. AI-powered "answer engines" also prioritize human authority and diverse content distribution across multiple channels.


    In this episode, you’ll get actionable insights on:


    🕵🏼‍♂️ The hidden buyers in your B2B buying cycle: Learn about the often-overlooked internal stakeholders (finance, legal, procurement) who significantly influence B2B purchasing decisions, with 55% using thought leadership for vetting.


    🧠 The power of quality thought leadership: High-quality thought leadership is proven to be more effective than traditional marketing or product information in influencing B2B leaders


    🤳🏾 The most optimal content formats to create: Prioritize quick, bite-sized, human-toned content, especially video, which is 3x more likely to be cited in Google AI overviews and drives 1200% higher engagement


    🎯 How to position your content for AIO and LLMO ranking: Master the E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) and learn why you need to distribute content across multiple trusted channels (LinkedIn, YouTube, Reddit) in order to fuel Large Language Models (LLMs) and enhance brand visibility


    💬 Connect with Aimtal on social media:

    ➡️ LinkedIn: / 11839247

    ➡️ Instagram: / aimtal_co

    ➡️ Blog: https://www.aimtal.com/blog
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    46 Min.
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