As creatives you possess one of the rarest business skills there is, and you've had it all along... While visiting the breathtaking mountains of Glencoe on Scotland's west coast and the snowdrop gardens of Cambo on the east, I realised something profound about how we as creative business owners naturally see the world. We have this extraordinary ability to take in enormous scale while simultaneously noticing the tiniest details. And it's this dual vision we discuss in this week's episode as it's what makes the difference between good businesses and exceptional ones.

• [01:28] A trip to Scotland sparks a reflection on what it truly means to see the bigger picture and the tiny detail: why this ability is one of the most valuable things you have as a creative
• [03:59] The mountains of Glencoe and the snowdrops of Cambo: what the contrast between enormous scale and intricate detail reveals about how creatives naturally think
• [06:08] How this dual vision translates directly into business: seeing where you're heading while knowing exactly which details will make the difference for your clients
• [10:48] Why you don't need to become someone different to thrive and why fully embracing who you already are is the real work

"You have this extraordinary ability to see what others miss. To take in enormous scale and feel it. To notice tiny details and appreciate them."

• Read: This Week's Full Journal Post
• Last weeks episode: 129. Why Playing Small Feels Safer
• Link: The Base Notes Waitlist
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• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

I'd love to know: Do you naturally see the big picture first, or are you drawn to the details? Drop me a DM on Instagram I love to chat. Many of our conversations form the basis for future episodes.

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Building successful creative businesses that feel true to who you are.

What if the modest goals keeping you "safe" are actually holding you back? This episode explores why thinking bigger, in a way that's deeply aligned with your strengths often feels easier and more fulfilling than playing small.

Through real stories from creative entrepreneurs who've made the leap, we examine the difference between incremental tweaking and visionary thinking, and why your impossible dream might just be exactly what your business needs

• [00:00] The pattern of playing it safe and why "manageable" goals might be limiting your potential
• [01:31] Jo's pivotal moment: from waiting for £300 consultations to proposing full-day retreats at organic farm venues
• [05:10] My personal dream I didn't dare share
• [07:44] Why aiming for 2x growth keeps you optimising the same approach, while 10x thinking forces complete reimagination
• [10:03] Marta's revelation: "A successful business will not only sustain you financially, but also as a person emotionally"
• [13:33] What actually happened when I held onto my impossible dream, how it changed every decision and accelerated growth
• [18:35] The shift: when you're working towards something genuinely fulfilling
• [19:55] Framing your impossible dream

"When you aim for 2x growth, you think in terms of doing more of the same, just slightly better. When you think in terms of 10x, you can't just do more of the same. You have to completely reimagine what's possible."

• Read: This Week's Full Journal Post
• Read: 10x Is Easier Than 2x by Dan Sullivan and Dr. Benjamin Hardy
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

What's your impossible dream? The one that feels embarrassing to say out loud? Send me a DM on Instagram and let's talk about where this might lead.

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Building successful creative businesses that feel true to who you are.

You're talented. Your clients love your work. So why does business still feel so hard? This episode explores the disconnect many creative entrepreneurs experience between being genuinely skilled at their craft and struggling to build a sustainable business. What I've discovered is that the very abilities that make you brilliant at your creative work are exactly the same skills that make the business element work, you're simply learning to apply them in a different way.

• [00:00] The disconnect between your creative work and running the business side
• [03:48] Why creative and business skills aren't separate abilities
• [05:58] How understanding what matters translates from creative work to business strategy
• [09:27] The real reason talented creatives get stuck
• [10:47] Practical examples: applying your creative thinking to business growth
• [17:30] Why business frameworks designed for others don't work for creative minds
• [18:49] The Difference it makes

"The very same abilities you use to create brilliant work translate directly into the business side of what you do, but it's very easy not to necessarily see the connection."

• Read: This Week's Full Journal Post
• Listen to last week's episode: No One Talks About This
• Free Guide: Becoming Thoughtfully and Confidently Persistent
• Link: The Base Notes Waitlist
• Subscribe to our Weekly newsletter
• Website: www.philippacraddock.com
• Email: hello@philippacraddock.com

Have you experienced a disconnect between your creative work and the business side of what you do. I'd love to hear how you're beginning to see the connection between your creative abilities and business skills. Send me a DM on Instagram I read and respond to every message.

Subscribe to my weekly newsletter for behind-the-scenes insights, exclusive resources, and first access to new offerings. Building successful creative businesses that feel true to who you are.