AI is transforming how marketing operates, but not in the way most people think.

In this episode of CMOs Unscripted, Lisa Martin talks with Palo Alto Networks CMO Kelly Waldher to break down how AI is transforming marketing execution, storytelling, and strategy—especially in one of the fastest-moving industries (cybersecurity) in the world.

From managing market fragmentation to building and launching AI-generated campaigns, this conversation reveals what it really takes to operate as a modern marketing leader.

Inside this episode:

• Why cybersecurity is the fastest-moving industry in tech

• The real impact AI has on marketing workflows

• How to distill complex product portfolios into clear messaging

• What it takes to build AI-driven campaigns at scale

• Why AI is only as powerful as the data behind it

• How CMOs can adapt to constant change and pressure

AI isn’t replacing marketing.It’s forcing marketers to rethink how everything gets done—from strategy to execution.

If you’re a CMO, a prospective CMO, founder, or marketing leader navigating AI and its crazy pace, you definitely don’t want to miss this episode.

What if your biggest brand breakthrough didn’t start with marketing…but with a customer?

In this episode of CMOs Unscripted, Lisa Martin talks with NetApp CMO Gabie Boko as she breaks down how a long-time customer relationship with the NFL turned into one of the most powerful B2B brand moments in recent years.

This wasn’t a typical sponsorship. It started with a customer need and then evolved into a brand strategy. Ultimately, it became a playbook in how B2B companies can break through in an AI-saturated world.

Gabie shares:

• How customer relationships can unlock unexpected brand opportunities

• Why sports is one of the last places to capture real human attention at scale

• How to make invisible technology visible through strategic storytelling

• What it takes to align internal teams around bold brand moves

• Why authenticity is no longer a brand value, but an operational requirement

• How to turn partnerships into true business impact (not just “logo slap”)

You’ll also get a behind-the-scenes look at:

• The data complexity behind an NFL game

• What “intelligent data infrastructure” actually looks like in real life

• How NetApp approached the Super Bowl LX as a brand moment

If you’re a CMO, founder, or marketing leader trying to stand out in a crowded content landscape, this is a playbook you don’t want to miss.

Watch now on YouTube and subscribe⁠ for biweekly conversations with top industry leaders.

What does it take to join a company and find out you have 28 days to prepare for an IPO?

In this episode of CMOs Unscripted, Lisa Martin sits down with Jean English, CoreWeave’s first CMO, to unpack what it really takes to build a brand, lead through hypergrowth, and tie marketing directly to measurable business outcomes in the AI era.

With a 12-person marketing team, no established brand guidelines, and a rapidly accelerating AI infrastructure market, she had to move fast. From solidifying messaging, preparing for NVIDIA GTC, and supporting the IPO roadshow, Jean and her team launched bold campaigns and big partnerships in record time.

What followed was a masterclass in leadership, positioning, and execution.

Jean shares:

• What it was like to learn about the IPO 28 days before it happened

• How to build a marketing engine inside a high-velocity AI infrastructure company

• Why creating a category means you’re not competing, you’re educating

• How the strategic partnership with Aston Martin F1 Team is reinforcing CoreWeave’s performance-first brand

• How working alongside partners like OpenAI accelerated credibility

• The thinking behind launching a cultural brand moment with Chance the Rapper

• How to humanize AI infrastructure

• Why authenticity is today’s CMO superpower

• What “Be Bold. Be Kind.” means inside the boardroom of a public company

This conversation goes beyond buzzwords. It’s about transformation, courage, performance, and leadership at scale.

If you’re a CMO, founder, or executive navigating AI-driven change, this episode is a masterclass in leadership, positioning, and execution. Watch now on YouTube and subscribe for biweekly conversations with top industry leaders.