Mintel CEO Matt Nelson and Black Swan co-founder Hugo Amos discuss their game-changing partnership to tackle innovation's biggest problem: 90% of new products fail. They reveal how combining Mintel's consumer behavior data with Black Swan's predictive analytics creates "predictive intelligence" that forecasts future trends before they happen.

The conversation explores AI's role in market research, the challenge of "AI slop" contaminating data, and why human expertise still matters alongside automation. Both leaders share candid insights on navigating constant change—from startup agility to leading transformation at scale—and explain why vulnerability and adaptability are essential leadership traits in today's disruptive landscape.

Lenny Murphy sits down with Andy Frawley, CEO of Data Axle, to explore how a 50-year-old data company is reinventing itself for the AI era.

Frawley shares insights from his 40+ years in data analytics, revealing how brands can create truly personalized customer connections in both digital and physical worlds.

In this episode, Lenny Murphy sits down with Prayag Narula, Founder and CEO of Hey Marvin, to explore how an AI-native research repository is transforming how organizations centralize and use insights.

Prayag shares the inspiration behind the company’s sci-fi–inspired name, its mission to turn scattered customer feedback into a strategic resource, and why democratizing data contribution is key to unlocking research value. Together, they discuss the evolving role of research teams, the rise of AI agents in accelerating insight work, and lessons learned as a founder navigating a rapidly changing industry.