What do you want to be known for in five years? Austrian brand designer Geri Kriechbaum asks himself this question constantly — and it's transformed how he builds Stroncton, his brand design studio. In this episode, Geri shares his journey from technical engineer to self-taught designer, the trademark setback that led to Stroncton's creation, and why putting your work out there (even when it's imperfect) is the most important thing you can do.

In this conversation, we explore:

• How Geri left his engineering job after realizing the nine-to-five mindset didn't align with his creative calling
• The story behind Stroncton's name and the anchor-lighthouse symbolism that drives his brand
• Why he spent nearly 10 years building apparel brands before offering design services to clients
• Overcoming imposter syndrome as a self-taught designer without a formal degree
• The difference between intrinsic motivation (genuine passion) and extrinsic motivation (money, status)
• How to define your designer identity instead of constantly comparing yourself to others on social media
• Why sharing imperfect work creates opportunities — and how you can put yourself out there so "luck" can happen
• Burnout lessons: Why sustainable daily progress beats unsustainable all-night work sessions

Geri's core advice to young designers: Stop waiting for your portfolio to be perfect. Start by designing for yourself, share your work publicly, and regularly ask yourself "What do I want to be known for in five years?" This question will clarify your identity, focus your efforts, and help you build a creative career on your own terms.

ABOUT GERI KRIECHBAUM: Geri is an Austrian brand designer and founder of Stroncton, a brand design studio specializing in visual identity, logo design, and brand strategy. Originally from a technical engineering background, he's completely self-taught in design and spent years building personal apparel brands inspired by skateboard culture before transitioning to client-focused brand work.

CONNECT WITH GERI:

Website: https://www.stroncton.com/en

Instagram: https://www.instagram.com/stroncton/

LinkedIn: https://www.linkedin.com/in/geri-kriechbaum-9a1233169

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