In nature, no being competes to belong. Each one knows its place and purpose.

In this episode of By the Fire with Faye, we explore eco-niche, not as a marketing concept, but as the living ecosystem your medicine requires to thrive.

This conversation moves beyond ideal client avatars, surface alignment, and extractive business models that collapse under depth.

Because high-transformation work doesn’t fit inside formulas. It needs the right soil.

We explore why the “ideal client avatar” breaks down when your work involves embodiment, identity shifts, nervous system regulation, and initiation, and why fewer clients, deeper containers, and higher integrity create both sustainability and financial stability.

This episode also offers practical entry points for beginning to map your own eco-niche, understanding where your work belongs, who it is for now, and how your awakening translates into clarity, direction, and a business that can actually hold your depth.

Eco-niche is not about narrowing yourself. It’s about protecting your energy, your nervous system, and your work.

When your work knows where it belongs, it stops chasing. It starts attracting.

In the next episode, we complete the arc: the return. Not to who you were… but to the world that needs what you’ve become.

The most expensive place to live is not the wrong path. It’s the halfway place.

In this episode of By the Fire with Faye, we explore the hidden cost of living in the In-Between, the space after awakening, after descent, after awareness… but before embodiment and enactment.

This is not the space of ignorance. It’s the space of knowing, but not yet rooting.

And it is quietly, steadily draining far more than most women realise.

Awakened women don’t burn out from doing too much. They burn out from living half-embodied.

We explore what the In-Between actually is and what it is not.

We look at the unseen costs of staying here: – Money that comes in but feels heavy or wrong – Offers that should work but don’t convert – Chronic second-guessing and nervous system bracing – Being busy without real movement or expansion

We revisit the energies of ice and fire, stalling and rushing, and why they’re driven by the same fear:

"What if I fully commit to who I’m becoming… and it fails?"

This episode also explores why this phase is so hard to navigate alone, how fear disguises itself as intuition, protection masquerades as alignment, and why self-diagnosis fails inside the cocoon.

And finally, we turn toward what actually allows women to leave the In-Between.

Not force. Not more strategy. Not another identity shift.

But place. Structure. Containment. Right timing.

To leave the In-Between is to root, into your medicine, your identity, your people, and the ecosystem that can hold both your depth and your livelihood.

This episode is for the woman who feels suspended, hovering, restless, or quietly exhausted and knows that staying halfway is costing her more than she can afford.

Some conversations take us down into the ashes, the quiet places, the seasons we were never taught how to honour or how to walk through...

In this episode of By the Fire with Faye, I sit with Jen Maxwell, international empowerment coach, speaker, sacred space holder, and fierce hearted warrior of the Divine Feminine, to speak about her personal descent, not as failure or collapse, but as a sacred initiation that many women experience after awakening, burnout, or deep soul change.

We explore what happens when the old identities, strategies, and ways of being no longer fit… but the new ones haven’t fully formed yet.

The space where striving feels impossible. Where fixing doesn’t work. Where the body asks us to slow, soften, and listen instead of push.

Jen shares her lived experience of descent, devotion, and what it means to stay present in the ashes to really find your Eco-Niche, rather than rushing forward and risk missing it and how being witnessed in Council really helped her to understand her medicine and the next steps within her business.

This episode is for the woman who senses she’s in an in-between, after the fire of metamorphasis but before the rebirth and alignment within her business.

Because some seasons aren’t about rising. They’re about rooting.

🔥 For more information about our guest today visit:

https://jenmaxwell.com

https://lakelandwellbeing.co.uk