"Grow the profitable categories."

Sounds like a strategy.

But is it?

In this episode, I share a story from my time working on the Edgell brand in Australia, where the business objective was simple: sell more of the products already making money.

The challenge wasn't understanding the objective.

The challenge was understanding why consumers would want to buy more.

What followed was a journey through consumer behaviour, business insights, stakeholder alignment, agency management, retailer engagement and execution across every touchpoint.

Because strategy isn't a PowerPoint.

The real work is turning insight into coordinated action across an organisation.

If you've ever wondered why good strategies fail to deliver results, this episode is for you.

What if the biggest roadblock in your business isn’t strategy - but your life?

In this episode, Janet Charteris sits down with Leo Asprey to explore how personal hardship, career success, and life imbalance collide - and what it takes to redesign your path.

Leo Asprey’s career started like many high achievers - trade-qualified, technically skilled, and steadily climbing into senior leadership roles across global engineering businesses.

But behind the success were roadblocks most people don’t plan for.

In this episode, Leo shares:

• How he overcame extreme fear of public speaking (literally getting sick between sessions)
• The life-changing impact of losing his wife while raising three young boys
• The reality of building a successful career that no longer fit his life
• Why “balance” isn’t something you find - it’s something you design
• How he rebuilt his life, health, and business with intention

Together, we explore a powerful idea:
Life has seasons - and the hardest ones often shape your greatest clarity.

This isn’t just a story about resilience.
It’s about recognising when success becomes a roadblock - and having the courage to change it.

Key Takeaways

• The goal doesn’t change - but the plan must
• Hardship builds perspective that improves leadership
• Success without alignment creates new roadblocks
• You can redesign your life - but only if you’re intentional
• Business performance is often driven by personal clarity

About Leo

Leo Asprey is a business advisor and peer board facilitator based on the Central Coast, Australia. He works with business owners to drive growth, accountability, and long-term success through structured peer support and practical experience.

Connect with Leo on LinkedIn

Connect with Janet on LinkedIn or jcconsultancy.co

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When businesses talk about strategy, innovation, and growth - the spotlight usually falls on leadership, sales, or product.

But what about the people who actually make it work?

In this episode of Busting Roadblocks, Janet Charteris speaks with Liz Wilson, whose career across administration, bookkeeping, and operational support roles has given her a unique perspective on how businesses really function.

Often “voluntold” into new roles and projects, Liz developed a powerful generalist skillset - seeing how decisions made at the top ripple through operations, compliance, and frontline teams.

Together, they explore:

• Why back-office roles are often underestimated
• How “connecting the dots” prevents implementation failure
• The gap between strategy and operational reality
• Why generalists are critical during change and transformation
• How small and micro businesses benefit from operational clarity

Through real examples - including large-scale operational change and compliance initiatives - Liz shares how understanding the full picture helps businesses avoid roadblocks and implement change successfully.

Because sometimes the biggest insights come from the people quietly making everything work.

Get hold of Liz on LinkedIn or her website

To get in touch with Janet try LinkedIn or jcconsultancy.co