Whether your shop is physical, virtual, or a blend of both, this episode is your blueprint to transforming that space into a community-building, customer-magnetizing powerhouse.

Today we're diving into a topic that has completely reshaped modern marketing—influencer and content creator partnerships.

For this season, we're excerpting chapters from our book Marketing Magic for Savvy Craft Businesses that you can purchase on our website stitchcraftmarketing.com. This is chapter 14 We call this chapter "Alchemical Alliances," because when you find the right content creator or influencer, it truly feels like magic. Let's break down what you need to know to create those powerful partnerships that can elevate your brand.

Today we're exploring how to scale your brand using digital advertising—yes, the kind that doesn't have to feel like throwing spaghetti at the wall.

So whether you're boosting posts or venturing into more advanced ad strategies like programmatic or geofencing, this episode is your incantation for attracting, converting, and scaling.

This season we're pulling from our book, Marketing Magic for Savvy Craft Businesses, that we released in May of 2025. You can buy a copy from us directly by going to our website stitchcraftmarketing.com/magic where you can get it as hardcopy or on kindle edition.