In this episode of Business as Unusual, systems-change advocate, Nora Wilhelm, founder of Parayma, explores how real sustainability requires shifting the deeper systems, structures, and worldviews driving today’s crises.

Through systems thinking, regenerative leadership, and purpose-driven change, Nora reveals why surface-level solutions fail, and how individuals and organizations can address root causes to create long-term, meaningful impact.

She discusses the burnout cycle in changemakers, the power of inner transformation, and the role of reconnection with nature and creativity in driving systemic change.

This episode offers practical insight for sustainability professionals, conscious leaders, and anyone seeking their unique contribution to a regenerative future.

Ecosystem Mapping 101: https://www.parayma.co/em101
Find Your Purpose 101: https://www.parayma.co/fyp101
Systems Change 101: https://www.parayma.co/sc101

Changework Compass (Self-paced version)
https://www.parayma.co/changework-compass

Social media: instagram.com/parayma.co https://www.linkedin.com/company/parayma/
& https://www.linkedin.com/in/norawilhelm/

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In this episode of Business as Unusual, host Sara Fossum sits down with Lorena Muñoz from Bright Products, a company designing solar solutions for humanitarian settings.

With a rare background bridging human rights, sustainable business, and product development, Lorena shares how Bright Products embeds ethical practices into every part of the company—from R&D and supply chain management to field testing in places like Mozambique, Uganda, and Bangladesh.

Together, they explore:
- How true sustainability is built through culture—not just compliance
- Why engaging directly with affected communities leads to smarter product innovation
- How transparency and supplier relationships create competitive advantage
- What shrinking humanitarian budgets mean for innovation and resilience
- The real challenges of humanitarian supply chains
- Why companies must rethink their role in delivering both profit and positive impact

If you’re working in ESG, humanitarian innovation, sustainability strategy, human rights due diligence, or purpose-driven product development—this episode is full of grounded insights you can actually use.

Learn more about bright products: https://bright-products.com/

👉 Subscribe for candid conversations on strategy, sustainability, and smart business.

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Brought to you by Vyve: https://www.vyve.no/

Produced by Amplitude Ventures: Your Partners in Early-Stage Venture Building - https://amplitude.ventures

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What happens when you treat sustainability like HSEQ–embedded, measurable, and accountable?

In this episode, Sara Fossum speaks with Kristin Hidle Vinje, a former oil and gas executive turned sustainability strategist, who brings sharp business strategy thinking to ESG implementation.

They explore how Kristin’s firm, DRIV, helped one company cut 60% waste, 27% production cost, and 26% emissions, through sustainability integration. Kristin unpacks why most corporate sustainability strategies stall at implementation, and how cross-functional teams, verified emissions data, and culture-driven programs unlock real results.

Relevant for leaders serious about turning sustainability strategy into long-term business value.

Follow for candid conversations on strategy, sustainability, and smart business.

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Too often, sustainability gets reduced to compliance checklists. Business as Unusual flips that script, showing how a true sustainability strategy drives innovation and long-term value creation.

In this episode, host Sara Anne Fossum sits down with sustainability leader Frode Hvattum to explore what happens when businesses stop treating ESG as a cost and start embedding it into core business leadership.

Frode shares insights on the tension between compliance and opportunity, lessons from leading major transitions, and how purpose-driven strategy helps companies navigate complex stakeholder ecosystems.

👉 Follow for candid conversations on strategy, sustainability, and smart business.

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Is “sustainability” just ticking boxes, or a powerful tool for long-term business value?

In this episode of Business as Unusual, host Sara Fossum sits down with Tilmann Stalte, CEO of Future Leaders Global, to unpack why traditional sustainability strategies fall short and how regenerative business models offer a deeper, more resilient path forward.

They explore key tensions between ESG compliance and innovation, the role of inner leadership in systems change, and how companies can future-proof through purpose-driven transformation. Tilmann shares practical insights from shaping global leadership programs rooted in regeneration and systems thinking.

Follow for candid conversations on strategy, sustainability, and smart business innovation.

Brought to you by Vyve.

Brought to you by Vyve.

How can sustainability shift from a compliance headache to a real driver of business innovation?

In this episode of Business as Unusual, Sara Fossum sits down with sustainability leader Elisabet Bøe to explore how companies can turn ESG data into strategy, efficiency, and long-term value creation. They unpack the tension between reporting vs. real change, why quality sustainability data matters more than ever, and how system thinking can unlock new business models.

With nearly two decades of leadership across energy, hydrogen, and impact data, Elisabet brings candid lessons for business leaders.

Follow for candid conversations on strategy, sustainability, and smart business.

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Step into the future of sustainable business with Mariya Simon, a pioneering force in circular economy implementation.

As a Senior Environmental Advisor at Rambol with over 13 years transforming the construction sector, Mariya unpacks the urgent shift from linear to circular business models.

This episode reveals why industries face a 'Kodak moment' if they don't embrace business innovation and long-term value creation through reuse and repair.

Explore how accelerating ESG-focused regulations like Digital Product Passports are driving this transition, creating massive opportunities for green procurement and take-back systems.

Mariya highlights the untapped potential and low-hanging fruits for companies to start their circular strategy today. Don't miss her unique leadership insights into a more resilient future.

Follow for candid conversations on strategy, sustainability, and smart business.

Brought to you by Vyve: https://www.vyve.no/

Produced by Amplitude Ventures Consulting: Your Partners in Early-Stage Venture Building - https://amplitude.ventures

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What if sustainability wasn’t just compliance but a core optimization strategy?

In this first episode of Business as Unusual, Sara Fossum sits down with sustainability strategist Martin Gjessing to rethink how businesses create long-term value.

Martin shares his journey from accounting to sustainability consulting, revealing why many companies approach sustainability as just regulatory reporting, and how this limits innovation and competitiveness.

Together, they explore how small businesses can shift from compliance-driven ESG to embedding sustainability in strategy, why startups often build circular business models without realizing it, and how concepts like the Economics of Mutuality help companies rethink purpose, profit, and ecosystems.

As a consultant at Vekstpartner, Martin advises businesses on integrating climate risk, supply chain resilience, and value chain sustainability into everyday operations, not as add-ons, but as drivers of business success.

Subscribe for candid conversations on sustainability strategy, business innovation, and smart leadership.

Brought to you by Vyve: https://www.vyve.no/

Produced by Amplitude Ventures Consulting: Partners in Early-Stage Music Tech - https://amplitude.ventures

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