Business, Banter & Better Marketing Titelbild

Business, Banter & Better Marketing

Business, Banter & Better Marketing

Von: Ralph Risk
Jetzt kostenlos hören, ohne Abo

Über diesen Titel

Welcome to Business, Banter & Better Marketing, the podcast where we talk about what really makes marketing work: people, communication, and a bit of banter along the way.

© 2026 Business, Banter & Better Marketing Marketing & Vertrieb Ökonomie
Folgen
  • Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework

    Business, Banter & Better Marketing - Episode 2 : The G.R.O.W Marketing Framework
    Dec 8 2025

    In this episode, Ralph explores why the classic AIDA funnel doesn’t reflect how real B2B decisions are made. He introduces the G.R.O.W. framework, a buyer journey built on curiosity, empathy, trust, and long-term partnership. Because in B2B, the sale isn’t the end… it’s only the beginning.

    Mehr anzeigen Weniger anzeigen
    5 Min.
Noch keine Rezensionen vorhanden