AI implementation in go-to-market (GTM) breaks down the moment it moves from demos into real teams.

Abraham Gomez is a Strategic Startups Customer Engineer at Google, where he has advised 400+ founders on AI implementation in go-to-market (GTM) teams.

In this episode of Business AI Explained, we break down how AI actually gets implemented inside sales, marketing, and GTM operations and why most teams struggle once AI moves beyond experimentation.

We cover:

• How to choose your first AI implementation in GTM
• The 80/20 rule: which AI workflows actually deliver ROI
• Buy vs. build decisions for AI tools (including when not to use Google’s)
• Accuracy vs. precision in AI systems, and why domain expertise matters more than models
• Why AI adoption fails even when the tech works
• How to plan AI projects knowing models change every 6–12 months

This conversation is for founders, COOs, RevOps leaders, and operators who need AI to work inside real GTM teams, not just look good in demos.

Episode length: ~50 minutes

👤 ABOUT THE GUEST

Abraham Gomez

Strategic Startups Customer Engineer at Google

Works with startups implementing AI in GTM, operations, and core workflows.

→ LinkedIn: https://www.linkedin.com/in/goabego/

→ WhoInvitedAbe Podcast: https://www.youtube.com/@WhoInvitedAbe

→ Website: https://goabego.com/

🔗 WORK WITH VLAD

If you’re implementing AI in your operations and want hands-on help building real workflows:

👉 https://www.elementsagents.com/

🔔 SUBSCRIBE

→ Linkedin: https://www.linkedin.com/in/vladeziegler/

→ AI with Vlad: https://www.youtube.com/@aiwithvlad

Watch the full video version on YouTube: https://www.youtube.com/@aiwithvlad

New episodes every Tuesday.

Business AI Explained is a podcast about how AI actually gets implemented inside real companies.

I’m Vlad Ziegler, founder of Elements Agents.

For the past two years, I’ve helped companies move from “we want to use AI” to actual production systems that drive measurable ROI.

Every conversation starts the same:

“We want to use AI. We just don’t know where to begin.”

The gap isn’t technical knowledge.

It’s operational knowledge:

→ What actually works in production?
→ What breaks after launch?
→ What’s the realistic ROI timeline?
→ How do teams structure AI internally?
→ What mistakes cost companies months?

This podcast is about real implementation stories.

No hype.
No theory.
No futurism.

Just operators sharing what they built, what failed, and what worked.

Launching February 24th with three episodes:

→ Abraham Gomez (Google) on AI in GTM
→ Eliott Wertheimer (VanMoof CEO) on rebuilding after bankruptcy
→ David Arnoux on structuring AI GTM teams

New episodes every Tuesday.

Subscribe now so you don’t miss the launch.

🎥 Watch full episodes on YouTube:
https://www.youtube.com/@aiwithvlad

🌐 Learn more about Elements Agents:
https://www.elementsagents.com/

🔗 Connect with Vlad on LinkedIn:
https://www.linkedin.com/in/vladeziegler/