Built to Last Titelbild

Built to Last

Built to Last

Von: Levi Lawrence and Colby Jardine
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Candid conversations with entrepreneurs on life and business.

Join us as we uncover the habits, mindsets, and strategies that help organizations and people thrive for the long haul.



© 2025 Built to Last
Management & Leadership Ökonomie
  • Navigating Change & What Comes Next (Season Finale)
    Oct 17 2025


    Colby and Levi sit down, just the two of them. Reflecting on their first season of
    Built to Last. A 15-episode journey exploring the messy, real, and transformative experiences of entrepreneurs.

    They revisit standout moments from guests, and also share how these conversations shaped their own business journey at Iron House Pro, and how both the podcast and their company are evolving toward a clearer mission: helping organizations navigate change.

    If you’ve ever questioned your next step, wrestled with growth, or needed space to hear real talk from fellow builders. This episode is for you.


    Links & Resources:

    • Iron House Pro https://www.ironhousepro.com/
    • https://www.linkedin.com/in/levilawrence/
    • https://www.linkedin.com/in/colby-jardine/


    00:00 – Season Wrap-Up & Why It Matters

    • Recap of how the podcast started and evolved
    • Reflections on hitting 15 episodes and the value of “just starting”
    • Why these kinds of conversations are rare—but necessary

    03:00 – What We Learned from Our Guests

    • Highlights from episodes with Justinas, Anthony, Michael, and Marina
    • Lessons on grit, offshoring, burnout, moving countries, and perspective
    • Acknowledging the emotional and practical weight behind entrepreneurial decisions

    11:30 – The Power of Real Conversations

    • Levi and Colby share how meaningful dialogue shaped them
    • Thoughts on small talk fatigue and the value of depth
    • Diversity of experiences from guests across regions and industries


    17:00 – Evolving Iron House Pro’s Focus

    • How their work organically shifted toward helping companies navigate change
    • Defining the real value behind services like tech adoption, websites, and process work
    • Finding alignment and clarity in both mission and language

    25:00 – Why We’re Doubling Down on Change

    • Real-world examples of organizational risk, artificial margin, and technical debt
    • Stories of small but impactful shifts in collaboration, onboarding, and structure
    • How building resilience often means investing in things that won’t show ROI right away

    36:00 – Culture, Communication & Shared Language

    • Why shared values, expectations, and conflict frameworks matter
    • Building environments where people can take time off without fear
    • Creating connection through team rituals and common experience


    41:00 – Season 2: A New Focus

    • Why the podcast will now center around “navigating change”
    • How the guest lineup and structure will shift moving forward
    • Inviting stories from listeners—especially the ones that aren’t often heard
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    42 Min.
  • The Hard Truths of Small Town Entrepreneurship – With Michael Petrovici
    Oct 2 2025

    In this episode of Built to Last, Colby and Levi sit down with entrepreneur and self-described “chaotic builder” Mihai (Michael) Petrovici. Whose journey from a Walmart manager to a multi-business owner in Bathurst, NB is equal parts inspiring and cautionary. With 7 businesses, 50+ employees, and a distillery now under his belt, Michael opens up about what it really takes to build something from scratch in a small town.

    From tight payroll weeks to the pride of seeing a packed café you helped create, Michael doesn’t sugarcoat the highs or the lows. Whether you’re considering launching a product, scaling operations, or just surviving the chaos of entrepreneurship, this episode will leave you feeling less alone and more equipped for the journey!


    https://www.linkedin.com/in/michaelpetrovici/

    https://www.nbdistillery.ca/

    https://www.aubootlegger.com/


    Segment Breakdown:
    00:00 | From Romania to New Brunswick
    • Michael shares how his early life and family journey brought him to small-town Canada.

    02:00 | Landing in Bathurst (By Accident)
    • A temporary relocation becomes permanent—and unexpectedly sparks entrepreneurship.

    05:00 |Au Bootlegger: The First Business
    • Opening a craft beer bar without restaurant experience, and learning everything on the fly.

    08:30 | Applying Walmart Systems to Small Biz
    • How Michael brought structure, operations, and process to his bar using corporate tools.

    11:00 | Starting Caffeine Café
    • Launching a low-risk coffee concept that filled a local gap—and quickly gained traction.

    14:30 | Buying a Bookkeeping Business
    • His entry into service-based business and how automation changed the model.

    17:00 | Growth vs. Sustainability
    • Why Michael resists the pressure to scale for the sake of it—and what he focuses on instead.

    20:00 | When Payroll Gets Tight
    • A close call with cash flow and the lessons learned about forecasting and responsibility.

    23:30 | Building the Distillery
    • The personal passion and strategic thinking behind launching NB Distillery.

    26:30 | Forecasting Gone Wrong
    • The reality check that came from overestimating product demand—and underestimating risk.

    29:30 | Juggling 7 Businesses
    • How Michael manages chaos, team dynamics, and leadership across multiple ventures.

    32:00 | A Brutal Winter in Business
    • One of the toughest seasons yet—and what it revealed about resilience.

    35:00 | Marketing vs. Product Quality
    • The challenge of competing in a crowded liquor market where flash often beats substance.

    38:00 | Why He Still Believes in Local
    • Despite the setbacks, Michael shares why community-driven business still matters.

    41:00 | The 5-Story Project
    • A new residential build, how it came together, and why it’s more than just real estate.

    45:00 | Advice for Aspiring Entrepreneurs
    • Why he recommends building cautiously—and keeping your day job early on.

    50:00 | Would He Do It Again?
    • Final reflections on pride, risk, and what drives him to keep building.



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    1 Std. und 9 Min.
  • How Inner Change Powers Business Success - With Gina Mollicone-Long
    Sep 25 2025

    Colby and Levi sit down with Gina Mollicone-Long Author, speaker, coach, and founder of the Greatness Group, for an energizing conversation about personal transformation, belief systems, and the real meaning of success.

    Gina shares her path from a high-achieving corporate career to launching multiple businesses rooted in systems thinking, personal development, and high-performance leadership. From stories about charging her first client triple her salary to reflections on parenting, family dynamics, and failure, Gina brings humor, honesty, and clarity to every topic.

    Ginas Linkedin: https://www.linkedin.com/in/ginamollicone/

    Website: https://ginamollicone.com/

    00:00 – Welcome
    Colby shares how he met Gina and why this conversation needed to happen.

    03:00 – Mind Meets Matter
    Gina introduces her work and obsession with systems, performance, and transformation.

    06:00 – ESP & Engineering
    From asking for psychic school at 10 to earning an engineering degree—Gina shares her start.

    11:00 – The Leap Out of Corporate
    Leaving Molson wasn’t a plan—it was survival. Gina shares what it really felt like to quit.

    15:00 – The $300/hr Moment
    Why doubling her rate changed everything—and what it taught her about self-worth.

    20:00 – People Reflect What You Expect
    How your self-perception shapes how others respond to you.

    23:00 – Systems > Symptoms
    Gina unpacks how systems thinking applies to both business and personal growth.

    27:00 – Adversity Unlocks Potential
    From immigrant roots to inner resilience—how Gina’s family history shaped her mindset.

    32:00 – Building The Greatness Group
    A look behind the business: training, team building, coaching, and scalable delivery.

    36:00 – Pandemic Pivots
    How 2020 forced Gina and her husband to adapt every aspect of their business—and home.

    41:00 – Discovering NLP by Accident
    The unexpected way she stumbled into NLP—and how it transformed her approach.

    45:00 – Updating the Program
    Why holding onto outdated beliefs is like running Word 95 on a modern system.

    51:00 – Clearing the Mental Clutter
    How Gina helps people release limiting beliefs and make room for change.

    56:00 – Growing Past Your Circle
    What to do when your growth outpaces your environment—especially with family.

    1:02:00 – Oxford & Neurotheology
    Why she’s going all-in on a PhD—and how it connects science and spirit.

    1:07:00 – Breaking Family Patterns
    Why families function like systems—and how to shift deep-rooted dynamics.

    1:14:00 – When Growth Feels Like Rejection
    Levi reflects on how personal growth can be misunderstood by loved ones.

    1:19:00 – Letting Go to Grow Up
    Why rejection is often needed for independence—whether you’re a kid or a founder.

    1:25:00 – The Gift of Failure
    Reframing failure as fuel for transformation—not something to avoid.

    1:30:00 – You vs. The Wall
    A marathon story that unlocked a belief: you can do more than you think.

    1:38:00 – The Filter Is the Problem
    Why we only see a sliver of reality—and how to take control of your lens.

    1:43:00 – Debugging Beliefs
    How bad logic and flawed data create limiting beliefs—and how to shift them.

    1:49:00 – If You Could Install One Belief…
    The belief Gina would help people unlock—and why it’s always personal.

    1:57:00 – Toboggan Tracks & Possibility
    A metaphor about repetition, ruts, and what it takes to change direction.

    2:00:00 – Wrap-Up
    A record-breaking conversation closes with reflections

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    2 Std. und 3 Min.
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