For years, I followed the typical business advice, but something wasn’t clicking. I was pushing myself harder and harder, but I wasn’t seeing the results I hoped for.

On this episode of The Emma Stratton Show, I’m joined by April Dunford, a leader in product positioning. April’s story is all about shifting from the traditional business grind to embracing a more authentic approach.

We talk about how stepping away from social media actually helped her grow her business, the importance of being true to yourself in your work, and why humor and authenticity became her superpowers in consulting.In this conversation, we explore how building a business that aligns with who you are can unlock the success you’ve been searching for.

Highlights:

• The journey from corporate marketing to self-employment
• Why stepping away from social media led to more business
• How authenticity and humor became April’s superpower in consulting

In this episode, we cover:
(00:00) Welcome to The Emma Stratton Show
(02:24) April’s journey from corporate marketing to consulting
(06:23) Why April chose to step away from LinkedIn for her business
(12:17) April’s podcast journey and unexpected outcomes
(17:40) The highs and lows of being a solo consultant
(23:11) Setting boundaries and saying “no” to the wrong clients
(30:55) Advice for those transitioning from corporate to consulting
(35:40) Building a business with an abundance mindset

Follow April on https://www.aprildunford.com/ and LinkedIn https://www.linkedin.com/in/aprildunford/
Follow Emma on Substack (https://substack.com/@emmastratton) and LinkedIn (https://www.linkedin.com/in/emma-stratton-punchy/)