Building a Brand That Lasts: The Poppy Barley Story
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Building a Brand That Lasts: The Poppy Barley Story
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What does it take to build a brand that stands for something—and stands the test of time? Kendall Barber, co-founder of Poppy Barley, joins the podcast to share her journey from a marketing career to launching and scaling one of Canada’s most beloved footwear brands.
We dive into Poppy Barley's early days, from the spark of an idea on a trip to Bali to a bold six-month ultimatum that set the business in motion. Kendall opens up about the highs (hitting that first million!) and the hard choices (pivoting from custom footwear to in-stock inventory). Plus, she shares her thoughts on Poppy Barley’s brand longevity, the power of values-driven growth, and the unique challenges—and rewards—of running a company with her sister.
If you're an entrepreneur, a marketer, or just someone who loves a well-crafted brand (or shoe), this episode is packed with insights you won’t want to miss. Tune in now!
