In this episode of the Builders Bible podcast, Mark Fillmore discusses his journey in the HVAC industry, emphasizing the importance of building long-term relationships with clients rather than focusing solely on sales. He shares his experiences of navigating business challenges, including restructuring his team and planning for future growth. Mark highlights the significance of understanding client needs, particularly regarding pricing for investors versus standard homeowners, and stresses the critical role of ductwork in HVAC systems. He also reflects on his personal growth through community involvement and the impact of organizations like Rise Up Kings on his life and business.

Takeaways:

• Building long-term relationships is key in HVAC.
• Trust leads to repeat business and referrals.
• Navigating business challenges requires tough decisions.
• Future growth plans are essential for success.
• Word of mouth remains a powerful marketing tool.
• Understanding client needs helps tailor services.
• Ductwork quality is crucial for HVAC system performance.
• Community involvement can drive personal growth.
• AI is not yet a focus in the HVAC industry.
• Personal development can enhance business ambitions.

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