Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114
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Building AI Risk Mitigation with Ina Jelic Enough CEO | EP114
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What happens when AI leaves the lab and enters real life?
In this episode of the AI Agents Podcast, host Demetri Panici sits down with Ina Jelic, Founder & CEO of Enough, to explore how AI can be used to solve one of the most critical and human problems: personal safety.
Ina shares a powerful personal story that led her into building an AI-powered wearable — a mini AI bodyguard — designed to detect threats autonomously using multimodal AI, including audio and video analysis.
From real-time danger detection to evidence collection and intelligent escalation, this conversation dives deep into how AI can replace human limitations in high-stress situations.
You’ll hear how AI agents reason in real time, why edge AI matters for safety-critical products, and what it really takes to bring AI + hardware into the real world.
This episode also explores the emotional, ethical, and technical challenges of deploying AI systems that people rely on when it matters most.
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⏰ TIMESTAMPS
00:00 – Why AI going live is both exciting and scary
00:48 – Meeting Ina, Founder & CEO of Enough
02:37 – A real-life attack and the reality of personal safety
05:46 – Introducing the AI-powered wearable bodyguard
08:59 – Audio threat detection and keyword analysis
10:42 – Video analysis, object detection, and behavior patterns
13:17 – Why AI must act without user input
14:01 – From idea to R&D: building the product
16:16 – Why evidence matters psychologically
18:21 – How AI became the true core of the product
19:52 – AI in police systems and manual processes
21:14 – How AI evolution changed the product architecture
23:38 – Edge AI and real-time decision making
25:00 – What edge AI actually means
28:31 – How it feels to finally bring AI into the real world
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