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Build the Herd You Believe In

Build the Herd You Believe In

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After a summer hiatus, David Brown returns to Angus Underground with longtime friend and repeat guest Dave Mullins for a candid conversation about the current Angus business, the cattle market, and the opportunities facing breeders today. David opens with updates from Montana Ranch before diving into his thoughts on the American Angus Association’s Data Driven Herd recognition program, the importance of submitting real-world performance data, and recent changes surrounding genetic testing and AI certificate requirements. While never shy about sharing his frustrations, David’s larger message remains consistent: meaningful data collection matters, particularly as genomics continue to play a larger role in cattle evaluation. From there, David and Dave turn to what they describe as an unprecedented cattle market. Despite drought conditions, market volatility, and challenges such as New World screwworm concerns, demand for quality Angus genetics remains remarkably strong. They examine why traditional “sale seasons” are becoming less relevant, with successful production and frozen genetics sales happening throughout the year. Dave explains that today’s buyers are increasingly willing to invest whenever the right genetics become available—whether they’re looking for embryos for an upcoming IVF cycle, a donor cow to advance their program, or genetics that fit a very specific breeding philosophy. Ultimately, the conversation centers on intentionality. David and Dave encourage breeders to determine exactly what they want their program to accomplish, reverse engineer the path to get there, and resist being distracted by industry noise or someone else’s definition of success. Whether a breeder focuses on maternal cattle, performance genetics, carcass traits, show cattle, or another segment entirely, there is room within the Angus breed for different approaches. Their message to both established and young producers is simple: build a good product, communicate clearly why it matters, understand your customer, and become exceptionally good at serving your particular segment of the cattle business. Key Discussion Points The return of Angus Underground after a busy summer at Montana RanchAmerican Angus Association’s Data Driven Herd recognition programWhy real-world performance data remains important alongside genomicsGenetic defect testing and AI certificate requirementsCurrent cattle inventory and historically strong market conditionsNew World screwworm concerns and cattle-market volatilityRecord demand for registered Angus cattle and geneticsWhy traditional spring and fall “sale seasons” are changingGrowing opportunities for year-round embryo and semen salesHow IVF has changed the timing of frozen-genetics purchasesThe diversity of today’s Angus breeders and buyersFinding the right customer instead of trying to appeal to everyoneBuilding a breeding program around intentionality and consistency“Reverse engineering” your operation from the outcome you wantWhy breeders should learn from successful programs—even those with completely different philosophiesOpportunities for young people looking to build careers in the cattle industry 🎧 Sponsor & Ad Mentions Creek Insurance Livestock producer David Yackley discusses the risks cattlemen face from weather, disease, injury, longhorn ticks, and New World screwworm. Livestock mortality coverage includes: Individual animalsEntire herdsLivestock losses resulting from covered risks Phone: 360-266-8000 Website: insuremybull.com Got Any Cows? Podcast Hosted by Seth Christensen of Christensen Genetics, the Got Any Cows? Podcast explores the realities of operating a cattle business and building a sustainable ranching operation. Topics include: Artificial insemination (AI)Embryo transferIVFProduction practicesFinanceMarketingAkaushi genetics and Wagyu-quality beefAngus cattle and breeding programs Available on YouTube, Apple Podcasts, and Spotify. Website: gotanycows.com Empower Ag Trading Empower Ag Trading helps cattle producers navigate market volatility and make more informed marketing and risk-management decisions. Services include: Cattle and grain marketingFutures and options trade executionLivestock Risk Protection (LRP)Market information and analysisRisk-management planning Website: empoweragtrading.com Futures and options involve significant risk and may not be suitable for everyone. Empower Ag Insure is an equal opportunity provider. 🔗 Links & Resources Mentioned Compass Livestock — Dave Mullins: compasslivestock247.comSaleRing.live — Online livestock sales platform: SaleRing.liveAngus Underground Community Group on FacebookGot Any Cows Podcast: gotanycows.comCreek Insurance: insuremybull.comEmpower Ag Trading: empoweragtrading.comMontana Ranch: montanaranchangus.com Closing Takeaway This episode is ultimately a reminder that there may be more opportunity in the cattle business today than at any other point in recent memory. ...
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