Revenue operations isn’t just for B2B SaaS—it's a game-changer for any business looking to align marketing, sales, and customer success.

On this episode of the Road to Revenue, Natalie sits down with Caete da Silva, Group Head of Digital Platforms at CRF Education, to discuss how RevOps is driving transformation in a 175-year-old education business.

The pair go on to discuss:

• How RevOps took hold in a traditional education company
• The challenge of aligning marketing, sales, and customer success
• Why Caete opted for a composable CDP over native Salesforce-HubSpot integrations
• When to hire in-house vs. bringing in external RevOps expertise
• Lessons learned from a high-pressure RevOps transformation project

If you're a RevOps leader navigating complex data ecosystems or trying to scale your function, this episode is packed with insights.

Listen now and take your RevOps strategy to the next level!

Chapter Markers:

(01:10) Caete’s background and the origins of RevOps at CRF Education

(03:33) Bringing RevOps into a 175-year-old company

(07:43) Managing RevOps across multiple brands and product lines

(13:54) Why CRF chose a composable CDP over native integrations

(16:58) The decision to partner with an agency for RevOps

(22:18) A high-stakes RevOps transformation project

(25:24) Aligning marketing, sales, and customer success

(29:16) What’s next for scaling RevOps at CRF Education

Useful Links:

Learn more about CRF-Education

Connect with Caete da Silva on LinkedIn

Want to scale your RevOps? Work with RevOps Automated

Connect with Natalie for RevOps consulting