It’s Thanksgiving here in the US, and you know what that means. Gathering with friends and family, celebrating what we are thankful for and then… the sales. Black Friday, Cyber Monday, Cyber week—it’s the biggest shopping season of the year.

If you’re a shopper, no doubt you love a bargain. If you’re an ecommerce company, stuck in all to familiar cycle of seasonal discounts, you may have already made a deal with the devil. What if we told you that the data tells us that discounting drives only short-term benefits, and that the long term your business would be stronger if you never offered percentage or dollar discounts?

Discounting is tried and true, everyone does it – don’t they? But it’s tricky - firstly because it trains your audience to wait until you have a discount to buy from you. Worst of all, from a branding perspective, it can damage your brand.

Joining Fallon in this episode to help us learn more about the data and help us discover business-boosting alternatives to discounting, is Andrew Forman! Andrew is the answer to the question, what do you get if you cross a Harvard Business School MBA welding investment banker with a mathematics and economics whizz treasurer of a nonprofit. He’s a big brained and big hearted New Yorker, proud father and the CEO & Founder of Givz; the tool that lets you convert discounts into donations. 

For high achievers, it’s often said that no-one is harder on you-- than you.

Do you set impossibly high standards for yourself? To you think you’ll be judged a failure if you don’t push and grind, are you trying to fit a mold based on standards held by society (or your family) that don’t seem to fit and you can’t stop beating yourself up? Your inner critic might be holding you back.

What if I told you that you can reprogram to help turn your inner critic into an inner guide, a more positive force in your life?

In this episode Fallon is joined by guest Kim Boudreau Smith.  Kim supports High Achieving, Ambitious people Tame their Inner Critic, heighten their Confidence, and Overcome Imposter Syndrome. She’s a teacher, mentor and coach and former radio host, who banished her inner corporate “yes” girl and is now the proud owner of a bold voice.

Are you always busy, but struggle to point to what you’ve been able to achieve?

After an incredibly busy day, do you ever look back with dismay? Exhausted, you’ve churned all day, running from one task to the other, but haven’t really achieved anything?

What if it was all your own fault? What if there were some hacks you could you to reclaim your productivity?

Our guest for this episode, Brittany Dixon, is going to help us shine some sunlight on the evil time vampires and share ideas on how to tame them.

Positivity is usually seen as a good thing, something to strive towards, but can you take it too far? Can positivity hurt people? Yourself and others? 
 
This week's guest, Candice Smiley, is here to open our eyes to Toxic Positivity. She’s a mom, the host of the wildly successful “Create the Ripple Podcast” and essentialist who loves to engage in courageous conversations, especially about truth, trust and boundaries.

Does it feel like the world is too fast, that there’s always more to do than hours in the day? Does it seem like there is noise and chaos everywhere?

The truth is that the world is not going to slow down and get less noisy simply because you want it to. So if the only thing we can control is ourselves – what can we do?

In this episode Fallon and Lisa Danforth discuss whether we can create the future we want by pushing pause.

Lisa's website: https://lisadanforth.com/

Do any of these sound familiar, you have a defined learning style, you only remember 10 percent of what you read, you only use 10 to 20 percent of your brain, and it takes a total of 10,000 hours of practice to become an expert at something. These and many other learning myths, yes, you heard correctly, myths, are driving us to make poor decisions when it comes to how we are learning and training others.  

In this episode, we are digging down and debunking a few of the more common learning myths, looking at how they are impacting learning and training, and discussing better ways learning and training can be approached.

Does the word “no” taste funny coming out of your mouth? Have you ever struggled to say “no”? 

With each “YES” and “NO,” you’re ‘setting in’ the invisible line of boundaries that shape your freedom, choices, opportunities, and especially, your most important relationships. 
 
This episode is going to help us discover why “no” isn’t a 4 letter word and why it’s actually required to intentionally and consistently move us closer to the vision we have for the life and relationships we want.

Lisa Danforth: https://www.linkedin.com/in/lisadanforth/
Lisa Danforth Coaching: https://lisadanforth.com/

On this week's episode of the Break It To Make It podcast, we have turned the tables and our host, Fallon Cryer, has become the guest. Join Fallon and guest host Ron Shaw as they discuss some of the past guests and topics as well as provide a view into what the type of content coming up as we move into the final part of 2022.