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Brandwidth On Demand

Brandwidth On Demand

Von: David Martin & Kipper McGee
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Every episode, radio's top hosts, PD's and media thought leaders share tips, tools, and tradecraft secrets on remaining relevant in our ever-evolving mediascape. Hosted by veteran manager and 2nd generation broadcaster David Martin and recovering radio programmer and author of "Brandwidth, America's Digital Branding Coach " Kipper McGee.Copyright 2026 David Martin & Kipper McGee Erfolg im Beruf Marketing & Vertrieb Ökonomie
  • AI Won't Kill Radio. Indecision Might. Guest: Joel Denver, SonicTrek.ai
    Feb 8 2026

    AI is reshaping radio—but not in the way many fear.

    Joel Denver, Co-Founder and CEO of SonicTrek.ai, joins BRANDwidth on Demand to explain what actually changes when AI enters broadcasting, what doesn’t, and why indecision—not innovation—is the real risk. A practical conversation on AI-infused radio, local relevance, human judgment, and the future of audio.

    Essential listening for anyone shaping the future of radio, podcasts, and audio-first media.

    One-Minute Martinizing (tap here)

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    19 Min.
  • Can You Pass the 4-hour car ride test? Audacy's Tim Roberts on Coaching, Culture & Cashflow
    Oct 28 2025

    Tim Roberts is one of radio’s most famous decorated programmers—National Country Radio Hall of Fame inductee, multi-time CMA/ACM/Marconi winner, and Radio Ink’s #1 Country Programmer for multiple years. He leads Audacy’s 23-station Country Network while overseeing Detroit’s WYCD & WOMC.

    In this episode, Tim shares how he’s kept Detroit radio fresh and profitable through changing eras—by championing creativity, coaching through trust, and aligning every idea with brand value and advertiser ROI. He explains why fun beats funny, how to empower talent without smothering originality, and how today’s PDs must think like CEOs of their own brands.

    One Minute Martinizing - Future You (read here)

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    • Musicmaster
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    • Throwback Nation Radio

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    Mentioned in this episode:

    visit: www.throwbacknation.com

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    22 Min.
  • 👉🏻🎧 Mark Ramsey’s 3 Checkmarks For Sticky Audio
    Oct 13 2025
    📝 Show Notes

    Guest: Mark Ramsey — Audio strategist, researcher, and creator of Wondery’s Inside Psycho, Inside Jaws, and Inside The Exorcist series.

    Hosts: Kipper McGee & Dave Martin

    Key Topics & Takeaways:

    • From radio research to storytelling: Ramsey saw early that audio could be cinematic—destination content, not filler.
    • Discover the 3 Checkmarks Framework: Every successful project needs it. Few actually use it.
    • Shift in the industry: “Great distribution now creates content — not the other way around.”
    • Why ‘Blue Ocean’ ideas matter: Find the unexplored frontier others ignore
    • Listener involvement 2.0: Modern shows should borrow structure and prep from classics like Car Talk—authentic ≠ unplanned.
    • Branded content done right: Partnerships with sponsors or underwriters can add halo and trust, not clutter.
    • Final thought: Radio stations should “do what you do well—for people who don’t do that well—and partner with those who do what you don’t.”

    Mentioned Projects: Wondery, Inside Series, Hope Media Group’s Scrooge: The Podcast Christmas Carol.

    ONE MINUTE MARTINIZING: "Reverse"

    Please help us thank these underwriting supporters:

    • musicmaster.com
    • radiocontentpro.com

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    Links referenced in this episode:

    • brandwithondemand.com
    • musicmaster.com
    • radiocontentpro.com
    • wondery.com

    Mentioned in this episode:

    visit: www.throwbacknation.com

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    29 Min.
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