Brandweek 2022 Day 3 Recap
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Brandweek 2022 Day 3 Recap
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On episode three of Brandweek: The Podcast, senior producer Al Mannarino and gm of podcasts John Heil sit down with Adweek agencies reporter Emmy Liederman and Robyn DelMonte (@GirlBossTown) to discuss all the excitement from day 3, including sessions from Away, Whalar, and a look ahead to Thursday's programming.
Wednesday's Theme: The Next-Gen Marketers
Gone are the days where consumers engage with brands that simply push messages through advertising. Instead, they devote their loyalty to companies who are willing to step into a cultural conversation and listen to them. Content is no longer a one-way street and brands must differentiate by embracing diversity, crafting cutting edge experiences, and prioritizing authenticity. Today, we’ll hear from next-gen marketers who are successfully catering to a growing audience of digital natives and transcending social media platforms with stories that inspire.
Join Al and John again tomorrow for updates from the event and a breakdown of Thursday's theme: The Culture Cultivators.
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