Branding as a PM: Less Logos, More Proof
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Branding as a PM: Less Logos, More Proof
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Summary:
In this episode, Naya redefines what personal branding means for product managers and creatives. It’s not about logos or aesthetics — it’s about proof. She shares how documenting in real time, building in public, and aligning every creative outlet to a purpose has shaped her brand as a product builder.
Key Takeaways:
Branding = the proof you leave behind.
Progress > perfection.
Build a brand that functions, not just exists.
Every piece of work you share is a micro-proof.
Timestamps:
00:00 – 01:10 → The question: “If your brand disappeared tomorrow, what proof would remain?”
01:10 – 02:45 → Why branding isn’t design, it’s data.
02:45 – 03:20 → Early lessons from documenting in public.
03:20 – 04:15 → Proof is the new branding.
04:15 – 05:30 → Build in public: why people connect with progress.
05:30 – 05:45 → Make your brand functional.
05:45 – 06:30 → You don’t need a rebrand, you need a record.
06:30 – 07:00 → Final thoughts + CTA.
