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Brand Tales

Brand Tales

Von: Radio City India
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Listen to our new podcast Brand Tales only on Radio City.

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  • BIG FUN CHEWING GUM PART 2 THE FALL

    BIG FUN CHEWING GUM PART 2 THE FALL
    Jul 21 2025

    It was all going well for India's 1st Chewing Gum Big Fun, but then came the downfall - thanks to their own negligance that led to the fall of such a successful brand. In this episode of Brand Tales, we talk about how once a successful brand vanished in thin area.

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    6 Min.
  • BIG FUN CHEWING GUM PART 1 THE RISE

    BIG FUN CHEWING GUM PART 1 THE RISE
    Jul 8 2025

    Late 90s brings in a nostalgia of Big Fun Chewing Gum, the 1st Chewing Gum of India. It was nothing but a masterstroke campaign that make Big Fun Chewing Gum such a rage amongst the youngsters of India. Listen to this episode to know more.

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    6 Min.
  • THE RED BULL EMPTY CANS STRATEGY

    THE RED BULL EMPTY CANS STRATEGY
    Jun 23 2025

    "Jo Dikhta Hai, Voh Bikta Hai!". But how much this is true? Is visibility a major factor for a brand to occupy Mind-Space of its consumer? Hear this really interesting tale of The Red Bull Empty Cans Strategy.

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    7 Min.
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