Episode 49 takes listeners inside one of the fastest-growing and most competitive arenas in sports: betting. With Super Bowl LX approaching, the biggest game of the year has become about far more than the final score. It’s a national ritual and now it’s a multi-billion-dollar marketplace of wagers, odds and real-time emotion. Today’s fan experience is shaped by data, prediction and participation, and few brands sit closer to that intersection than DraftKings. As sports betting becomes a defining part of how fans engage with the game, DraftKings is helping rewrite the rules of modern sports entertainment, turning viewers into players, and moments into money.

Brand Slam hosts Joe Kayata and Mary Sadlier talk with Stephanie Sherman, Chief Marketing Officer at DraftKings, to explore how the brand has evolved from a fantasy sports startup into one of the most recognizable names in sports betting. Stephanie breaks down the high-stakes decision to advertise during this year’s Big Game, where 30-second spots start at $8 million, explaining why DraftKings continues to invest in that stage and how showing up front and center during one of the most-watched sporting events in the world delivers impact that lasts far beyond kickoff Stephanie’s journey with DraftKings began in its early years as a start-up.. She’s helped guide the brand through its shift from fantasy sports into regulated sports betting. She explains how DraftKings balances innovation with responsibility, data with instinct, and bold marketing moments with consistency, all while competing in a category where loyalty can be as fleeting as the next bet.

This episode is required listening for CMOs facing their own Super Bowl moments. It reinforces that enduring brands are built through clarity, consistency and an unwavering focus on the customer before, during, and after the spotlight. Because the brands that last are the ones built for the long game.

Have an idea for a guest? Reach out at brandslam@addventures.com.

Episode 48 takes listeners inside one of the most dominant franchises in modern sports: the Los Angeles Dodgers. Fresh off back-to-back World Series championships, the Dodgers are rewriting the blueprint for what a modern sports dynasty looks like. Great dynasties do not happen by accident. They are built with intention, culture and a relentless commitment to winning, much like great brands. In sports, that formula shows up on the field, in the front office and across a global fan base.

Hosts Steve Rosa and Joe Kayata talk with Brandon Gomes, General Manager of the Los Angeles Dodgers, to explore how one of the most recognizable brands in sports sustains greatness in an era of constant change. From player development and global recruiting to culture, leadership and long-term vision, Brandon reveals how championship organizations build systems that outlast trends and competitors.

Brandon’s journey to the GM seat wasn’t linear. A former MLB pitcher with roots in Fall River, Massachusetts, he climbed from the clubhouse to the front office, gaining a rare perspective on what makes elite teams work. That experience now shapes how the Dodgers balance tradition with innovation, data with instinct and star power with team chemistry. A major driver of that evolution is the Dodgers’ emergence as a truly global brand. With superstars like Shohei Ohtani and Yoshinobu Yamamoto, the team has expanded far beyond Los Angeles, connecting with fans across Asia and around the world. Gomes reflects on traveling with the club to South Korea and Tokyo, calling it a powerful reminder of baseball’s universal reach. “Seeing the impact that baseball can have all over the world and the passion that it brings,” he says, underscores how the Dodgers are leading the future of the game on a global stage.

This episode is a masterclass for marketers, leaders and sports fans alike. It’s a reminder that dynasties aren’t built on hype, they’re built on clarity, culture and consistency. Get those right, and winning stops being a goal and becomes the brand.

Have an idea for a guest? Reach out at brandslam@addventures.com.

Great brands don’t just promise value; they prove it where it matters most. In healthcare, that moment happens at the pharmacy counter, where millions of Americans face a confusing and often emotional question: What is this medication going to cost me today? Episode 47 explores how GoodRx is transforming that moment from anxiety into confidence. The company has built a brand on trust, clarity and humanity, showing that when people feel in control of their healthcare decisions, loyalty follows. It’s a powerful case study in how simplifying real-world complexity can unlock massive brand value.

In this episode, Joe Kayata and guest host Mary Sadlier sit down with David Graziano, Head of Retail Network for GoodRx, to examine how a company that does not manufacture drugs, own pharmacies or operate insurance plans became one of the most recognized healthcare brands in America. With more than a decade of healthcare marketing experience, including seven years at CVS Health, David reveals how GoodRx builds partnerships, removes friction and keeps consumers at the center of every decision.

GoodRx was created to fix a critical moment: when a patient discovers the cost of their medication only after they have reached the counter. David breaks down how the platform works behind the scenes with retailers and pharmacy benefit managers to deliver transparency and meaningful savings. The result is a rare healthcare trifecta: lower costs for consumers, increased foot traffic for pharmacies and a more informed, confident experience for everyone involved.

From demystifying drug pricing to strengthening consumer trust, Episode 47 shows how GoodRx has rewritten the script on value. And it offers every marketer a reminder: when you solve a real human problem and do it consistently, you don’t just earn customers; you earn believers.

Have an idea for a guest? Reach out at brandslam@addventures.com.